Canadian visitation to the U.S. took a nosedive in 2025, but Brand USA sees plenty of opportunity to convince “movable” Canadian travelers to book their next trip.
Telling the middle class to swap Bali for Kashmir sounds noble. But when a Dehradun flight costs as much as a Colombo holiday, patriotism alone won't fix the math.
Azerbaijan became India's fastest-growing outbound destination with no brand, no campaign, and no cultural familiarity, which should end the marketing budget debate, but probably won't.
Brand USA wants to clear up international travelers’ misconceptions on new fees and entry requirements. Other concerns grounded in reality will be more challenging to address.
Outlooks and surveys project a busy summer for the travel industry, but climbing fuel prices likely mean bookings will be driven by higher-earning households.