Pinterest has made a point of discouraging the many social media companies that riff on Pinterest in their own brand names, with some of the more prominent of these going so far as to rebrand their services. And as for the rest? Get ready to go to court.
Today Pinterest filed a suit against Pintrips, a personal travel planning startup, accusing it of trademark infringement, false designation of origin, unfair competition and trademark dilution. “This action arises from Pintrips’ decision to adopt a social media brand that is confusingly similar to Pinterest’s, and its refusal to recognize, discuss or remediate the confusion it causes among consumers,” lawyers for Pinterest write in the complaint.