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Pinterest Sues Pintrips Over Alleged Trademark Infringement

Excerpt from TechCrunch

Oct 05, 2013 6:00 am

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Pinterest seems to be overstepping its rights here in claiming a common-law right to the words “pin” and “pin it,” and it’s an unfair fight, picking on a small travel startup. On another note, in the lawsuit Pinterest reveals that 660 million pins have been placed in its travel category.

— Dennis Schaal

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Pinterest has made a point of discouraging the many social media companies that riff on Pinterest in their own brand names, with some of the more prominent of these going so far as to rebrand their services. And as for the rest? Get ready to go to court.

Today Pinterest filed a suit against Pintrips, a personal travel planning startup, accusing it of trademark infringement, false designation of origin, unfair competition and trademark dilution. “This action arises from Pintrips’ decision to adopt a social media brand that is confusingly similar to Pinterest’s, and its refusal to recognize, discuss or remediate the confusion it causes among consumers,” lawyers for Pinterest write in the complaint.

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