Articles tagged “pinterest”

Online Travel

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Luxury

When a Meditation App Becomes a Billion-Dollar Business

There’s no denying that meditation is on the rise in the U.S., and companies want in on the upswing. Not only are the big players getting more funding but so too are startups, which might be able to carve out their own niches.

When a Meditation App Becomes a Billion-Dollar Business
Free Read

Online Travel

How Pinterest Helps Connect Brands to the Modern Female Traveler

By now, most travel marketers know that women are becoming an increasingly powerful segment of travelers. However, being able to speak to this group authentically is often harder than it looks. With nearly half of all women who go online using Pinterest, the platform is a powerful tool for brands looking to truly connect with this group.

How Pinterest Helps Connect Brands to the Modern Female Traveler

Skift EDU

7 Ways to Optimize Your Use of Pinterest

7 Ways to Optimize Your Use of Pinterest

Media and PR

How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

With image and community-based platforms like Snapchat, Meerkat, and Periscope on the scene, brands need to be cautious about spreading themselves too thin and must reevaluate their presence.

How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

Media and PR

How America’s State Tourism Boards Compete on Social Media

Are visual-based social media platforms being leveraged enough by U.S. destination marketing organizations? We think they could do better.

How America’s State Tourism Boards Compete on Social Media
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Partnerships

How Visual Social Media Marketing Engages Chinese Travelers

When it comes to travel and Chinese social media, Dragon Trail was the first to market with local services and solutions. Adapting to the ever changing internet and social media landscape in China, Dragon Trail helps a growing number of global travel brands increase brand awareness, develop customer relationships, and generate sales.

How Visual Social Media Marketing Engages Chinese Travelers

Media and PR

New Skift Report: The Rise of Location Data in Travel

Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.

New Skift Report: The Rise of Location Data in Travel

Media and PR

Pinterest the Bully? Travel Startup Thinks So, Answers Trademark Lawsuit

Pinterest had a huge travel vertical even before it filed its lawsuit and prior to its launching of Place Pins. Regardless of the outcome of this trademark lawsuit, few are confusing the prospects of Pinterest vis a vis Pintrips.

Pinterest the Bully? Travel Startup Thinks So, Answers Trademark Lawsuit

Media and PR

Pinterest’s Top Pins Show Contrast Between Travelers’ Fantasies and Realities

Pinterest's list of travel destinations represents where travelers wish to go while lists of check-ins and photos from other social networks show where they've gone. The difference in the types of places on each lists highlights the differences in travelers' fantasies and realities.

Pinterest’s Top Pins Show Contrast Between Travelers’ Fantasies and Realities