Articles tagged “pinterest”

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Sean O'Neill, Skift

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

7 days ago

When a Meditation App Becomes a Billion-Dollar Business

When a Meditation App Becomes a Billion-Dollar Business

Leslie Barrie, Skift

There’s no denying that meditation is on the rise in the U.S., and companies want in on the upswing. Not only are the big players getting more funding but so too are startups, which might be able to carve out their own niches.

2 months ago

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How Pinterest Helps Connect Brands to the Modern Female Traveler

How Pinterest Helps Connect Brands to the Modern Female Traveler

Pinterest + Skift

By now, most travel marketers know that women are becoming an increasingly powerful segment of travelers. However, being able to speak to this group authentically is often harder than it looks. With nearly half of all women who go online using Pinterest, the platform is a powerful tool for brands looking to truly connect with this group.

2 years ago

7 Ways to Optimize Your Use of Pinterest

3 years ago

How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

Joyce Manalo, Skift

With image and community-based platforms like Snapchat, Meerkat, and Periscope on the scene, brands need to be cautious about spreading themselves too thin and must reevaluate their presence.

4 years ago

How America’s State Tourism Boards Compete on Social Media

How America’s State Tourism Boards Compete on Social Media

Joyce Manalo, Skift

Are visual-based social media platforms being leveraged enough by U.S. destination marketing organizations? We think they could do better.

5 years ago

Pinterest Launches Promoted Pins, With Disney Parks, Expedia & Others

Pinterest Launches Promoted Pins, With Disney Parks, Expedia & Others

Sarah Frier, Bloomberg

Pinterest has gained less attention among mainstream media and brands, but with heavy female usage, it is an attractive audience for brands, and travel brands like Disney and Expedia are taking note.

5 years ago

Sponsored
How Visual Social Media Marketing Engages Chinese Travelers

How Visual Social Media Marketing Engages Chinese Travelers

Dragon Trail + Skift

When it comes to travel and Chinese social media, Dragon Trail was the first to market with local services and solutions. Adapting to the ever changing internet and social media landscape in China, Dragon Trail helps a growing number of global travel brands increase brand awareness, develop customer relationships, and generate sales.

5 years ago

How Travel Brands Can Leverage Pinterest’s Latest Features

How Travel Brands Can Leverage Pinterest’s Latest Features

Lydia Boyce, Aria

Pinterest gets less visibility as a social media marketing strategy, and travel brands need to learn and leverage the big female-skewing userbase in better ways.

5 years ago

New Skift Report: The Rise of Location Data in Travel

New Skift Report: The Rise of Location Data in Travel

Rafat Ali, Skift

Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.

6 years ago

Pinterest the Bully? Travel Startup Thinks So, Answers Trademark Lawsuit

Pinterest the Bully? Travel Startup Thinks So, Answers Trademark Lawsuit

Dennis Schaal, Skift

Pinterest had a huge travel vertical even before it filed its lawsuit and prior to its launching of Place Pins. Regardless of the outcome of this trademark lawsuit, few are confusing the prospects of Pinterest vis a vis Pintrips.

6 years ago

Pinterest’s Top Pins Show Contrast Between Travelers’ Fantasies and Realities

Pinterest’s Top Pins Show Contrast Between Travelers’ Fantasies and Realities

Samantha Shankman, Skift

Pinterest's list of travel destinations represents where travelers wish to go while lists of check-ins and photos from other social networks show where they've gone. The difference in the types of places on each lists highlights the differences in travelers' fantasies and realities.

6 years ago