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Online Travel

Three Ways Digital is Influencing Traveler Buying Behavior

It’s no secret that more accessible technology has changed the way travelers research, shop for and purchase travel. Expedia Media Solutions looked at three examples of how digital is changing traveler behavior and why this matters.

Three Ways Digital is Influencing Traveler Buying Behavior
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Media and PR

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

New Research: The Habits and Behaviors of U.S. and Canadian Travelers
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Transport

The Motivations of European Travelers from Generation Z to Baby Boomers

How can marketers target European travelers? The first step is understanding their behavior patterns and preferences across generations.

The Motivations of European Travelers from Generation Z to Baby Boomers
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Business Travel

Free Research: Profile of the American Bleisure Traveler

These days, it’s not uncommon for business travelers to add additional leisure travel days to a business trip — so how can brands understand this segment and capitalize on this trend?

Free Research: Profile of the American Bleisure Traveler
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Online Travel

Three Ways to Influence the American Traveler’s Path to Purchase

In the 45 days leading up to an online travel purchase, American shoppers visit travel sites an average of 140 times — here are three tips for travel marketers to reach and influence the online booker throughout their path to purchase.

Three Ways to Influence the American Traveler’s Path to Purchase
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Online Travel

Three Powerful Ways to Captivate Travelers Through Storytelling

Regardless of how visually appealing a destination’s content may be, if it doesn’t tell a story it likely won’t sell a destination. Below are 3 ways destination marketers can make sure they’re differentiating their brand’s visual content.

Three Powerful Ways to Captivate Travelers Through Storytelling
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Media and PR

New Study Looks into the British Traveler’s Path To Purchase

Why would a traveler research hotels and flights to Hong Kong, but end up booking a trip to New York City? How much time does a traveler spend researching before deciding on a destination or booking a trip? Where do travelers seek inspiration?

New Study Looks into the British Traveler’s Path To Purchase
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Media and PR

How Marketers Are Using Video to Influence Travel Decisions

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

How Marketers Are Using Video to Influence Travel Decisions
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Online Travel

Free Report: A Roadmap to Traveler Attribution

With a seemingly endless array of options for consumers to book their travel, it's important to understand attribution and what influences consumers decisions. Download Expedia's Traveler Attribution Study to learn more!

Free Report: A Roadmap to Traveler Attribution
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Online Travel

Increasing Traveler Engagement One Game at a Time

Increasing Traveler Engagement One Game at a Time