Expedia Media Solutions Partner Content

It’s no secret that more accessible technology has changed the way travelers research, shop for and purchase travel. Expedia Media Solutions looked at three examples of how digital is changing traveler behavior and why this matters.

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

How can marketers target European travelers? The first step is understanding their behavior patterns and preferences across generations.

These days, it’s not uncommon for business travelers to add additional leisure travel days to a business trip — so how can brands understand this segment and capitalize on this trend?

In the 45 days leading up to an online travel purchase, American shoppers visit travel sites an average of 140 times — here are three tips for travel marketers to reach and influence the online booker throughout their path to purchase.

Regardless of how visually appealing a destination’s content may be, if it doesn’t tell a story it likely won’t sell a destination. Below are 3 ways destination marketers can make sure they’re differentiating their brand’s visual content.

Why would a traveler research hotels and flights to Hong Kong, but end up booking a trip to New York City? How much time does a traveler spend researching before deciding on a destination or booking a trip? Where do travelers seek inspiration?

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

With a seemingly endless array of options for consumers to book their travel, it's important to understand attribution and what influences consumers decisions. Download Expedia's Traveler Attribution Study to learn more!