Articles tagged “youtube”

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Are visual-based social media platforms being leveraged enough by U.S. destination marketing organizations? We think they could do better.

At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.

Peninsula is creating quality video content, but it needs a viral angle or ambient marketing play to build buzz around the brand's underlying message of heritage and luxury.

Although the World Cup's partners and sponsors have larger audiences than travel brands, there is still a huge opportunity to take advantage of, during this major second screen event. Much of the success will be about being in the right moment.

Encourage your audience to revel in summer fun and dare them to broaden their cultural horizons.

From its detailed hotel descriptions to its online magazine, Jetsetter is a case study in content marketing.

Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.

Airlines are still leading the travel industry in online video content.

Get insight into the little wins that can build into big successes.