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Articles tagged “youtube”

Media and PR

Interview: American Airlines’ Tips for Creating Hit YouTube Videos

American continues to demonstrate that it's not afraid to both invest heavily in and experiment often with various forms of social media.

Vincent Trivett, Skift | 10 years ago

Interview: American Airlines’ Tips for Creating Hit YouTube Videos

Media and PR

Skift Q&A: Google Insider Shares YouTube Tips for Travel Brands

We're past the days when online video was an expense with little ROI. Here's insight into making that ROI even bigger.

Vincent Trivett, Skift | 10 years ago

Skift Q&A: Google Insider Shares YouTube Tips for Travel Brands

Airlines

Kobe & Messi Try To Recreate a Monster Hit For Turkish Airlines, In Selfies

A very in-the-moment ad, with selfies and photo-bombing, and of course photo sharing. Guaranteed to be a hit for Turkish Airlines again.

Rafat Ali, Skift | 10 years ago

Kobe & Messi Try To Recreate a Monster Hit For Turkish Airlines, In Selfies

Tourism

The Google Video That Conveys Everything That’s Great About Friends and Family Travel

The universal human search for connection -- and the travel that fosters it -- as satisfied by Google products. It could have been crass, but instead turned out classy and heartwarming.

Rafat Ali, Skift | 10 years ago

The Google Video That Conveys Everything That’s Great About Friends and Family Travel

Airlines

Lufthansa Uses Social Media to Share On-the-Ground Campaign Online

Lufthansa's new campaign stirs up interest in its target city, reaches Chicagoans who it doesn't interact with directly, and makes business travelers in other cities envious enough to hope the new service is headed their way. Success, indeed.

Samantha Shankman, Skift | 10 years ago

Lufthansa Uses Social Media to Share On-the-Ground Campaign Online

Airlines

British Airways Launches ‘Choose Your Own Adventure’ YouTube Series

The video's smart use of technology will stir up wanderlust in even the most grounded of viewers and surely be one of the best travel ads launched this holiday season.

Samantha Shankman, Skift | 10 years ago

British Airways Launches ‘Choose Your Own Adventure’ YouTube Series

Airlines

Delta Video Shows Portable Electronics Policy Not Just For Business Travelers

Kudos to the creative team that came up with Lily's Delta Surprise. Let's see what other airlines will come up with to outdo this one.

Dennis Schaal, Skift | 10 years ago

Delta Video Shows Portable Electronics Policy Not Just For Business Travelers

Airlines

The Top 10 Airline YouTube Videos and What Brands Can Learn From Them

U.S. airlines are still way behind in creating watchable and shareable short videos, and could learn a lot from the non-U.S. examples listed here.

Sam Shankman, Skift | 11 years ago

The Top 10 Airline YouTube Videos and What Brands Can Learn From Them

Hotels

Airbnb Makes a Movie Using 6-Second Vines, Twitter, and a Piece of Paper

It takes a creative mind to find the messages of adventure and belonging in this artistic film made solely on social media. But its perfectly targeted towards Airbnb's largest customer set of young travelers.

Samantha Shankman, Skift | 11 years ago

Airbnb Makes a Movie Using 6-Second Vines, Twitter, and a Piece of Paper

Airlines

American Airline’s CEO takes to YouTube to say “we’re sorry” for groundings

Tuesday's outage put Twitter on the frontline, Facebook in backup position, and YouTube as the cleanup crew for American. Once again we're faced with the question: Why do companies need ads in publications when they're the publisher, too?

Jason Clampet, Skift | 11 years ago