Articles tagged “wellness”

While certain wellness travel trends are on the rise, like sound therapy, they won't drive more bookings as long as the coronavirus is a threat. Wellness travel, along with the rest of the industry, will need to hold tight and hope the outbreak gets under control.

If you have been noticing more spas offering treatments that incorporate Tibetan singing bowls, tuning forks, or gongs, you aren’t alone. Sound therapies are starting to make waves in the spa industry.

Aman launches a new sister brand. The opportunity? To give creative class travelers more connected and social experiences while in the familiar aesthetic considerations (and a lower price point) of the elder sister brand Aman. Right now it's all theoretical, but the rationale is rock solid.

Luxury travelers increasingly want to stay at hotels with a social conscience. While it's great that locations like Four Seasons Chicago and The Peninsula are working with the refugee-helping nonprofit Heartland Alliance, it should be thought of as just that — a small move in the right direction.

Music is getting better at hotels. What was once piped through in muted tones has now moved front and center. The strongest hospitality companies are investing in experiences in an effort to map from the soul of a brand and capture its signature sound. And, as Sister City has shown with its Björk collaboration, hotel music can become high-concept performance.

The U.S. government in 2020 may have severely limited the number of refugees it would resettle, but a luxury hospitality program taking place in America's heartland is proof that refugees are still welcome here.

Getting new books in the hands of luxury travelers benefits everyone. It improves the guest experience, drives loyalty to hotels, and raises the profile of authors. Because of this, we'll likely see more luxury properties partnering with Bedside Reading, the company that's making it happen.

Connecting luxury travelers to the local community and fostering a better understanding of a destination is hard to do well. Here are two examples that the industry can draw inspiration from.

The luxury hospitality industry is trying to help guests unwind in these anxiety-ridden, tech-addicted times. It's refreshing to think that something as simple as a book can make a difference — plus drive repeat hotel visits and even foster community. Luxury properties should take note.

As luxury resorts jockey for ways to differentiate themselves from the pack, a shift toward more environmental practices may help them find new customers. The key, though, is making sure those green efforts come from an authentic — and not purely financial — place.