Skift Take

Getting new books in the hands of luxury travelers benefits everyone. It improves the guest experience, drives loyalty to hotels, and raises the profile of authors. Because of this, we'll likely see more luxury properties partnering with Bedside Reading, the company that's making it happen.

The luxury hospitality industry prides itself on finding new ways to surprise and delight travelers — after all, guests are paying a premium for it.

Just take the recently announced partnership with Hyatt and Headspace, one of the leading meditation apps in the marketplace. Guests at any of the hospitality giant’s brands, like Miraval, Andaz, and Grand Hyatt, can now get complimentary access to guided meditations and other wellness-oriented programing. But what if hotel guests want a break from all things digital?

Bedside Reading is a company that works with authors to place new books — we’re talking paperback and hardcover here — on nightstands in luxury hotels. Guests can unwind with a book and take it home if they want. Hotels give travelers a thoughtful incentive to make a return visit, while creatives gain exposure from people (read: CEOs and celebrities) whom they hope will make an impact when spreading the word.

Meanwhile, for those looking to ditch their phones to make a deeper connection with the world at large, Roar Africa offers ways for guests to engage with the local community with its women-led safaris. And Natural Selection‘s newly launched flying safaris help luxury travelers engage with — and learn from — experts who wish to conserve a destination and its wildlife.

For feedback or news tips, reach out via email at [email protected] or tweet me @lesliebarrie.

Leslie Barrie, Luxury & Wellness Editor

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Leslie Barrie [[email protected]] curates the Skift Luxury & Wellness Travel Report. Skift emails the newsletter every Thursday.


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Tags: luxury, wellness

Photo credit: Bedside Reading started as a book marketing company catering to luxury hotels, and it has since expanded to host events. Bedside Reading

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