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Articles tagged “wechat”

Online Travel

WeChat Debuts Tools to Make It Easier for Tourism Boards to Create Microsites

Many tourism boards now have entire teams dedicated to China and WeChat. It's a very complex task for foreigners to get the content right, but it appears as though WeChat parent Tencent is trying to make the platform more accessible for tourism boards.

Dan Peltier, Skift | 6 years ago

WeChat Debuts Tools to Make It Easier for Tourism Boards to Create Microsites

Airlines

KLM Becomes Among the First Non-Chinese Airlines to Accept WeChat Pay

KLM is a little less reliant on Chinese customers than other major airlines, but it's good to see the Dutch carrier taking the chance on a new way of accepting payments. We're betting it'll work out well for KLM. And we suspect other airlines will follow.

Brian Sumers, Skift | 7 years ago

KLM Becomes Among the First Non-Chinese Airlines to Accept WeChat Pay

SkiftX

Effective Outreach in China — Digital Marketing News This Week

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.

Jeremy Kressmann, Skift | 7 years ago

Effective Outreach in China — Digital Marketing News This Week
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Online Travel

How Travel Brands Are Dropping the Ball When It Comes to Chinese Travelers

To benefit from the massive wave of travelers out of China, brands must work harder to help guests navigate language, cultural and payment barriers — mobile tools are a great first step.

Translations.com + Skift | 8 years ago

How Travel Brands Are Dropping the Ball When It Comes to Chinese Travelers

Online Travel

Skift Travel Megatrend for 2016: Messaging Is the New Language of the Globe

Messaging gives brands a direct, intimate relationship with consumers that social media only hinted at. What will be the long-term effect on marketing when a hotel or airline can contact customers like their loved ones do?

Rafat Ali and Dan Peltier , Skift | 8 years ago

Skift Travel Megatrend for 2016: Messaging Is the New Language of the Globe