Articles tagged “wechat”

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KLM Becomes Among the First Non-Chinese Airlines to Accept WeChat Pay

KLM Becomes Among the First Non-Chinese Airlines to Accept WeChat Pay

Brian Sumers, Skift

KLM is a little less reliant on Chinese customers than other major airlines, but it's good to see the Dutch carrier taking the chance on a new way of accepting payments. We're betting it'll work out well for KLM. And we suspect other airlines will follow.

3 years ago

Retail Brands Target Chinese Travelers on Mobile Before They Leave Home

Retail Brands Target Chinese Travelers on Mobile Before They Leave Home

Jessica Rapp, Jing Daily

Why wait to market to consumers when they arrive abroad as opposed to targeting them directly via efficient platforms before they ever leave town?

3 years ago

Effective Outreach in China — Digital Marketing News This Week

Effective Outreach in China — Digital Marketing News This Week

Jeremy Kressmann, Skift

Most Western travel brands are still in their infancy when it comes to understanding China's digital platforms and marketing norms.

4 years ago

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How Travel Brands Are Dropping the Ball When It Comes to Chinese Travelers

How Travel Brands Are Dropping the Ball When It Comes to Chinese Travelers

Translations.com + Skift

To benefit from the massive wave of travelers out of China, brands must work harder to help guests navigate language, cultural and payment barriers — mobile tools are a great first step.

5 years ago

Skift Travel Megatrend for 2016: Messaging Is the New Language of the Globe

Skift Travel Megatrend for 2016: Messaging Is the New Language of the Globe

Rafat Ali and Dan Peltier , Skift

Messaging gives brands a direct, intimate relationship with consumers that social media only hinted at. What will be the long-term effect on marketing when a hotel or airline can contact customers like their loved ones do?

5 years ago

China’s WeChat Adds a Mobile Flight Booking Service

China’s WeChat Adds a Mobile Flight Booking Service

Tracey Xiang, VentureBeat

Flights are an interesting first step, but hotels and local events have more potential in the long run.

7 years ago