Latin America's Rappi now offers business travel alongside things like takeaways, pet food and furniture. It doesn’t sound like a winning combination, but different parts of the world have different appetites for digitization.
Join Us For Our Skift Aviation Forum Online Conference November 19For now, Rappi Travel is available in Brazil, Colombia and Mexico. Guido Becher, the founder of Netactica, joined Rappi as its new head of travel following the partnership, which began last year. Netactica remains an independent company, but under the terms of the deal it provides the back-end technology to Rappi. In February this year, Sebastian Fonnegra joined Rappi from Frosch, to become a travel project manager, and will oversee the new corporate travel division. “During the pandemic, we invested a lot in product development, taking advantage of the fact we didn’t have passengers stranded abroad. We have great expectations,” Becher said. “Looking at the data, we could see what users wanted, in terms of travel product