Articles tagged “wearables”

Which Brand Will Win the Holiday Wearable Battle?

Which Brand Will Win the Holiday Wearable Battle?

Leslie Barrie, Skift

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.

2 months ago

Retail Giants Test Direct-to-Consumer Wellness Brands

Retail Giants Test Direct-to-Consumer Wellness Brands

Leslie Barrie, Skift

It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.

3 months ago

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

Leslie Barrie, Skift

If Alphabet does indeed buy Fitbit, it'll be great news for the tracking brand. To keep in step with Apple Watch, though, Fitbit will have to ramp up its innovation. Needless to say, Alphabet has its work cut out for it.

4 months ago

Peloton Vs. SoulCycle: The Battle Heats Up

Peloton Vs. SoulCycle: The Battle Heats Up

Leslie Barrie, Skift

There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space.

1 year ago

Melia Tests Oracle’s Wearable Tech at Its Resorts and Nearby Merchants

Melia Tests Oracle’s Wearable Tech at Its Resorts and Nearby Merchants

Sean O'Neill, Skift

Meliá has followed the path of Disney and Carnival to introduce wearable tech. But it has taken the concept further, enabling nearby merchants like Starbucks to also accept payments made by guests via its new smart wristbands.

2 years ago

Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

Andrew Sheivachman, Skift

The first iteration of this technology could be glitchy, but the ability to translate your speech into 40 languages could turn out to be something of a true killer app for the travel industry.

2 years ago

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Jeremy Kressman, Skift

Wearable technology offers plenty of upsides for travel brands. But it also involves lots of complex, behind-the-scenes moving pieces to make it run smoothly. Assuming they can pull off the logistics, Carnival's Ocean Medallion program seems like a good move both for passengers and the company's bottom line.

3 years ago

Disney Takes Its Magic Wristband Technology to Shanghai Resort, Minus the Wristbands

Disney Takes Its Magic Wristband Technology to Shanghai Resort, Minus the Wristbands

Christopher Palmeri, Bloomberg

Wearable tech moves with much more speed than most brands can keep up with, but that isn't keeping Disney from trying.

4 years ago

Video: Innovation Is Essential, Even When It Fails Says Virgin Atlantic’s CEO

Video: Innovation Is Essential, Even When It Fails Says Virgin Atlantic’s CEO

Jason Clampet, Skift

You have to be willing to fail to succeed.

4 years ago

The Future of Connected Travel at Stuttgart’s Urban Living Lab

The Future of Connected Travel at Stuttgart’s Urban Living Lab

Greg Oates, Skift

The biggest trendline in travel is personalization, but that can only truly evolve if people decide that they want to share more and more personal information.

4 years ago

Québec Airport Becomes World’s First to Use Apple Watch to Help Planes Take-Off

Québec Airport Becomes World’s First to Use Apple Watch to Help Planes Take-Off

Marisa Garcia, Skift

If the Apple Watch can help clear more planes for take-off, sooner, we can get behind that.

5 years ago

The Technology Treats Found in Starwood Hotels’ Concept Lab

The Technology Treats Found in Starwood Hotels’ Concept Lab

Brittany Jones Cooper, Yahoo

Starwood always makes things interesting by putting their tests in real hotels for consumers to play around with.

5 years ago