Articles tagged “wearables”

Luxury

Which Brand Will Win the Holiday Wearable Battle?

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.

Which Brand Will Win the Holiday Wearable Battle?

Luxury

Retail Giants Test Direct-to-Consumer Wellness Brands

It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.

Retail Giants Test Direct-to-Consumer Wellness Brands

Luxury

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

If Alphabet does indeed buy Fitbit, it'll be great news for the tracking brand. To keep in step with Apple Watch, though, Fitbit will have to ramp up its innovation. Needless to say, Alphabet has its work cut out for it.

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

Luxury

Peloton Vs. SoulCycle: The Battle Heats Up

There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space.

Peloton Vs. SoulCycle: The Battle Heats Up

Hotels

Melia Tests Oracle’s Wearable Tech at Its Resorts and Nearby Merchants

Meliá has followed the path of Disney and Carnival to introduce wearable tech. But it has taken the concept further, enabling nearby merchants like Starbucks to also accept payments made by guests via its new smart wristbands.

Melia Tests Oracle’s Wearable Tech at Its Resorts and Nearby Merchants

Business Travel

Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

The first iteration of this technology could be glitchy, but the ability to translate your speech into 40 languages could turn out to be something of a true killer app for the travel industry.

Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

Cruises

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Wearable technology offers plenty of upsides for travel brands. But it also involves lots of complex, behind-the-scenes moving pieces to make it run smoothly. Assuming they can pull off the logistics, Carnival's Ocean Medallion program seems like a good move both for passengers and the company's bottom line.

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Online Travel

Disney Takes Its Magic Wristband Technology to Shanghai Resort, Minus the Wristbands

Wearable tech moves with much more speed than most brands can keep up with, but that isn't keeping Disney from trying.

Disney Takes Its Magic Wristband Technology to Shanghai Resort, Minus the Wristbands

Airlines

Video: Innovation Is Essential, Even When It Fails Says Virgin Atlantic’s CEO

You have to be willing to fail to succeed.

Video: Innovation Is Essential, Even When It Fails Says Virgin Atlantic’s CEO

Tourism

The Future of Connected Travel at Stuttgart’s Urban Living Lab

The biggest trendline in travel is personalization, but that can only truly evolve if people decide that they want to share more and more personal information.

The Future of Connected Travel at Stuttgart’s Urban Living Lab