Wearable tech moves with much more speed than most brands can keep up with, but that isn't keeping Disney from trying.
You have to be willing to fail to succeed.
The biggest trendline in travel is personalization, but that can only truly evolve if people decide that they want to share more and more personal information.
If the Apple Watch can help clear more planes for take-off, sooner, we can get behind that.
Starwood always makes things interesting by putting their tests in real hotels for consumers to play around with.
By getting visitors into the parks faster, the MyMagic+ wristbands help them spend more easily and create that lucrative Disney magic the Walt Disney Co. wants in its coffers.
From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.
Hotels, airlines and others in the travel and hospitality industry are in a fierce bid for a piece of the $644.9 billion global leisure travel pie know they must reach consumers at every step of the look-to-book process and the journey beyond.
While the number of passengers with the Watch will remain low as inventory is limited, airlines don't want to be left behind the first real wearable tech boom.
Making magic gets messy from time to time.