From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.
We appreciate this honest take from Arnold. It's not everyday we see a brand admit that it's not always going to get it right, but it's always going to forge ahead where others fear to tread.
Walking into a travel terminal, beginning a journey and then following it through, is poised to become an increasingly autonomous experience. It may well be marked not as much by lines at a kiosk but instead by the wave of a watch or band at a sensor, followed by an instant interaction in which seamless add-ons and ancillary sales could become a major market factor for travel brands who lean into the convergence of mobile payments and wearable tech.
While the use of Big Data in personalized marketing efforts is a goal for a number of businesses in the travel industry, making it a reality is a tougher sell.
Will airports and other places where customer service and its relationship to information end up being the perfect place for these Google face computers? It's a use case that makes sense to us.
These are among the first hotels to roll out on-site wearable tech and other brands will likely look on with curiosity to see whether or not the bracelets take off among guests.