Articles tagged “vrbo”

In years past, Expedia has often talked about integrating its tech platforms or leveraging its massive data trove. Will it actually spur innovation this time around?

Interesting new attempt by Airbnb to rethink how people search and discover on its product and likely to finally spur some innovation in travel search and booking.

It looks like the nonstop ads on TV and YouTube achieved something. But Vrbo risks being a victim of its own successful marketing. It's scrambling to add more vacation rental inventory in some places.

One thing is for sure: The inaugural Future of Lodging Forum is not to be missed.

How things change: Expedia said its sale of Egencia won't have a major impact on operations or financials, although in years' past the company touted Egencia as a rising star. In 2018, Egencia was its own Expedia reporting segment and accounted for 8 percent of gross bookings.

Expedia Group's Peter Kern may or may not be correct in his claim that the trend toward long-term stays will eventually weaken to a considerable degree. On the other hand, his Vrbo vacation rental brand probably could have done more to capitalize on the trend.

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Expedia Group is still very much caught up in making over the company. Is it working? Company officials are basically telling Wall Street — trust us, we think this is going to be good.

Short-term rental owners in locked-down countries undoubtably suffered or went out of business in 2021. But for many owners in the U.S., it was the best of times, and their revenue soared. One wakeup call — there may not be an adequate number of listings to meet demand.

Will Booking.com, Expedia.com or Vrbo create Super Bowl ads that everyone will be talking about in the days after the Big Game? We haven't seen them yet, but so far it sounds as if they are trotting out very predictable and familiar themes.