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Articles tagged “vrbo”

Hotels

Vrbo Explicitly Trashes Airbnb in New Host Recruitment Campaign

It's never any fun when companies are reluctant to speak ill of competitors. But, when it comes to wooing hosts, little Vrbo believes it needs to explicitly tell hosts what it can do that giant Airbnb can't. The pitch may be useful in attracting a segment of hosts.

Vrbo Explicitly Trashes Airbnb in New Host Recruitment Campaign

Online Travel

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

The increased importance of YouTube doesn't bode well for travel advertisers seeking to reduce their reliance on sister brand Google. Pay Google for search ads or spend money on YouTube — it all ends up in the same place.

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

Online Travel

The Grip of Airbnb and Short-Term Rental Giants Leaves Direct Bookings Elusive

Direct-booking advocates in the short-term rental space will face tough going long term because they have to deal with plenty of juggernauts. When the travel recovery gets under way in full, it will be Airbnb, Booking.com and Expedia spending billions of dollars to win over fickle, bargain-hungry travelers.

The Grip of Airbnb and Short-Term Rental Giants Leaves Direct Bookings Elusive

Online Travel

Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2021

Airbnb is trying to win on brand with a reduced reliance on Google while the smaller Vrbo embraced YouTube big-time, and will spend, spend, spend to advantage.

Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2021

Hotels

8 Takeaways on How Airbnb Lost Hosts During the Pandemic

Airbnb sees recruiting new hosts as vital to its future growth but it hasn't reversed a significant decline in its ranks. Macroeconomic trends will likely reverse the trend, but the competition to win hearts and listings is getting intense.

8 Takeaways on How Airbnb Lost Hosts During the Pandemic

Airlines

Air France-KLM Gets Shrewd About Fares and 9 Other Top Travel Stories This Week

In Skift's top travel stories this week, we looked at changes in Air France-KLM's pricing strategies, Vrbo's attempt to woo disgruntled Airbnb hosts, Nashville's tourism strategy, and the Delta's reversal and the state of Georgia's new voter suppression law.

Air France-KLM Gets Shrewd About Fares and  9 Other Top Travel Stories This Week

Hotels

Expedia’s Vrbo Looks to Poach Discouraged Airbnb Hosts With New Incentives

Midway through 2020, Expedia Group and its Vrbo short-term rental unit took the high road by not wanting to appear to be taking advantage of host anger at Airbnb's early-pandemic refund policies. But when your new host recruitment plan targets "superhosts," it's clear those calculations are long gone.

Expedia’s Vrbo Looks to Poach Discouraged Airbnb Hosts With New Incentives

Online Travel

Airbnb’s Guest-Host ‘Flywheel’ Advantage Is More Myth Than Reality

Airbnb will spend tens of millions of dollars, if not more, on its global advertising and referral campaigns to recruit more hosts, and that's probably a smart move. On the face of it, though, this proves that the company's host sign-up efforts are hardly organic, as one analyst alleged.

Airbnb’s Guest-Host ‘Flywheel’ Advantage Is More Myth Than Reality

Online Travel

Will Airbnb Pop or Fizzle After Its First Earnings Announcement?

Will Airbnb continue on its magic carpet ride after it reports its first earnings as a public company? Does the Airbnb brand beat Booking Holdings' real-world businesses, including hotels, flights and metasearch? Or has the market already decided that question?

Will Airbnb Pop or Fizzle After Its First Earnings Announcement?

Business Travel

Expedia Has No Plans to Spin Off Vrbo for Valuation ‘Games’

Expedia has no plans to spin off whole-home site Vrbo following Airbnb's blockbuster IPO. Instead, the company is doubling down on expanding the site through its various channels amid a strong pandemic vacation rental market.

Expedia Has No Plans to Spin Off Vrbo for Valuation ‘Games’