visitbritain Archives

Tourism

VisitBritain Appoints New CEO with Focus on Digital Marketing

VisitBritain's new leadership will make way for more innovative and effective marketing strategies, which could help the country continue its tourism growth amid intense competition.

Samantha Shankman, Skift | 10 years ago

Tourism

VisitBritain Is on the Hunt for the Next Great Tourism Board CEO

Most professional travel roles boil down to marketing and trying to get travelers to pick your destination, hotel, or airline over all other choices. You ace that and your skills applicable in almost any sector.

Samantha Shankman, Skift | 10 years ago

Online Travel

VisitBritain Builds Bollywood App For Indian Visitors, For Navigating British Film Spots

Destinations are getting more sophisticated in their marketing and engagement techniques. Giving potential visitors a tool rather than a static video or ad raises awareness and excitement for the destination.

Samantha Shankman, Skift | 10 years ago

Tourism

VisitBritain Spotlights the Businesses Doing the Most to Welcome Chinese Visitors

The initiative is a weak attempt to make up for lost time. Fortunately for the UK, the number of outbound Chinese travelers will continue to grow and travel to destinations where visa regulations are the easiest to get through.

Samantha Shankman, Skift | 10 years ago

SkiftX

VisitBritain Builds Its New Ad Campaign Around a Contemporary Soundtrack

Travel brands worldwide should be looking to the UK for role models as both VisitBritain and British Airways have showed a knack for understanding what style of ads appeal to modern-day travelers.

Samantha Shankman, Skift | 10 years ago

Media and PR

VisitBritain Claims 44% of its Facebook Page Visitors Become Tourists

We have doubts this incredible conversion statistic is true, but it does underscore the significance a Facebook page plays in relation to other trip motivators.

Samantha Shankman, Skift | 10 years ago

Tourism

Attracting Tourists Beyond Gateway Cities: Marketing London Plus Example

How do you push people to other parts of the country beyond the big gateway cities, and spread the economic benefit of travel more evenly? The London Plus tips are good ones, universally applicable.

Rafat Ali, Skift | 11 years ago

Tourism

How VisitBritain Is Marketing the Royal Birth in Social Media

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops.

Rafat Ali, Skift | 11 years ago