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Articles tagged “visitbritain”

Tourism

Attracting Tourists Beyond Gateway Cities: Marketing London Plus Example

How do you push people to other parts of the country beyond the big gateway cities, and spread the economic benefit of travel more evenly? The London Plus tips are good ones, universally applicable.

Attracting Tourists Beyond Gateway Cities: Marketing London Plus Example

Tourism

How VisitBritain Is Marketing the Royal Birth in Social Media

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops.

How VisitBritain Is Marketing the Royal Birth in Social Media

Tourism

British tourism gets big spotlight with Prince Harry and Cameron’s NYC visit

UK tourism economy needs some U.S. love, and nothing like a bit of a royalty bump now and again to help it.

British tourism gets big spotlight with Prince Harry and Cameron’s NYC visit

Airlines

Travel ads of the week: What it takes to make an online travel ad pop

What appeals to one traveler might not turn on another. What’s your favorite video from this week’s roundup?

Travel ads of the week: What it takes to make an online travel ad pop

SkiftX

Record shopping by tourists to UK in 2012, but France is still 8 times that

These numbers are good in actual amount, but macro trends on number of visitors, especially from Europe, are trending lower.

Skift Originals

UK expects one million more tourists in 2013, even as post-Olympics 2012 disappoints

UK will have to work extra hard amidst macro-economic uncertainty, especially among Chinese, Indian, Brazilian and Russian visitors.

SkiftX

UK tourism did great with new growth economies in 2012, but Europe’s numbers are stagnating

UK's push towards Asian/emerging economies is a necessary one, as the short-haul inbound European market is stagnating or shrinking.

UK tourism did great with new growth economies in 2012, but Europe’s numbers are stagnating

Tourism

UK charm delegation off to China to woo tourists, despite stringent visa issues

The delegation is more for pressure on UK authorities to ease the visa restrictions on Chinese than for an actual marketing/wooing mission to China. The restrictions are ridiculous and do need to be eased.

SkiftX

James Bond and his latest movie lends a helping hand to UK tourism

As destination marketing campaigns go, an integrated ad with the new James Bond movie is a smart move. Out of the immediate context, it falls flat.