Skift Take

UK tourism economy needs some U.S. love, and nothing like a bit of a royalty bump now and again to help it.

British Prime Minister David Cameron and Prince Harry visited a design studio in New York City on Tuesday as part of a campaign to promote his country as a tourist destination and U.S. business partner.

The two arrived at Milk Studios on a red double-decker bus. With a view of the Hudson River from a ninth-floor penthouse, the prince and prime minister participated in a demonstration of 3-D computerized printing technology, including of two dolls that resembled the men.

Harry looked amused holding a likeness of himself in his British army regiment uniform, commenting on the detail of the beret and proclaiming the technology to be “cool.”

Cameron spoke to about 100 guests including British and American entrepreneurs.

“I’m here to celebrate the special relationship between our two countries,” he said. “It really struck me on this visit, first in Washington, with President Obama, talking about how our troops work together all over the world including Afghanistan, then in Boston, reflecting on the fact that both our countries have been victims of two appalling terrorist attacks, and now here in Manhattan, celebrating the immense technological collaboration between our two countries.”

Cameron said monthly trade between the two countries amounts to $17 billion. “And that’s what we’re really here to talk about,” he said. “We are in a global economic race. We see this huge rise of powers in the south and east of our world, in the Indonesias, Malaysias, Chinas, Indias.”

He said countries like Great Britain and the United States “have to think how we best respond in that global race.”

The prime minister said they cannot compete primarily with wages or mineral resources. “But what we are going to compete on is our brains, our brilliance, our inventiveness, our creativity,” he said.

Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


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Tags: marketing, nyc, uk, visitbritain

Photo credit: Britain's Prince Harry, right, and Prime Minister David Cameron arrive by New London Bus for the GREAT event, in New York, Tuesday, May 14, 2013. Courtesy Milk Studios

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