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Articles tagged “tv”

Online Travel

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

Google execs are not losing any sleep yet, but they are likely aware that some of their largest travel advertisers are starting to favor commercials on TV instead of sponsored search engine links. The big spenders' new strategies will have a rippling impact across other metasearch companies, as well.

Dennis Schaal, Skift | 6 years ago

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

Tourism

Brand USA Hopes Cord-Cutters Will Like Its New Streaming TV Channel

Brand USA's content, including films, have generally won praise and performed well with many international travelers. But the competition on streaming services and TVs is fierce, and much of the organization's challenge will be to tell compelling stories that don't read like a tourism campaign.

Dan Peltier, Skift | 6 years ago

Brand USA Hopes Cord-Cutters Will Like Its New Streaming TV Channel

Media and PR

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

Dan Peltier and Hannah Sampson, Skift | 6 years ago

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Media and PR

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

The Priceline Group's new emphasis on TV is unpleasant news for metasearch enterprises such as Trivago, Google, and TripAdvisor. The TV ads are an online travel agency version of a direct-booking campaign.

Dennis Schaal, Skift | 6 years ago

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Online Travel

Booking.com Rethinks Digital Advertising in Favor of TV

Did we just see an elephant fly? The Priceline Group, which is the largest spender on digital advertising in travel, just said TV commercials may be a better way to attract loyal customers. That's even more surprising than TV-happy Trivago's recent announcement that it would start devoting more resources to digital advertising. Don't you love this industry?

Dennis Schaal, Skift | 7 years ago

Booking.com Rethinks Digital Advertising in Favor of TV

Online Travel

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

Dennis Schaal, Skift | 7 years ago

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Online Travel

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic bent it will probably do well. You can expect Trivago to up its game as well.

Dennis Schaal, Skift | 7 years ago

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

Online Travel

Did the Trivago Guy Just Lose His TV Gig?

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

Dennis Schaal, Skift | 7 years ago

Did the Trivago Guy Just Lose His TV Gig?

Food and Drink

Chefs+Tech: What Happens After the TV Cameras Stop Rolling?

When the TV cameras show up, restaurants should be concerned about who is in front of the camera, not just what's on the menu.

Kristen Hawley, Chefs+Tech | 7 years ago

Chefs+Tech: What Happens After the TV Cameras Stop Rolling?

Media and PR

Best Travel Television Shows to Stream This Holiday Season

2016 has officially overstayed its welcome, so we're just going to run out the clock bingeing these travel shows. Bring on the escapist reality TV and rigorous schadenfreude, just as soon as we make it through airport security.

Sarah Enelow, Deanna Ting, Skift | 7 years ago

Best Travel Television Shows to Stream This Holiday Season