Articles tagged “tv”

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic bent it will probably do well. You can expect Trivago to up its game as well.

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

2016 has officially overstayed its welcome, so we're just going to run out the clock bingeing these travel shows. Bring on the escapist reality TV and rigorous schadenfreude, just as soon as we make it through airport security.

While we'd love to have time with the president, choosing between him and a freshly cooked meal in Vietnam would be tough. Lucky for Bourdain he didn't have to choose.

Carnival Corporation is putting a lot of effort into getting its cruise ships, destinations, and shore activities in front of a massive audience. Smart travelers will realize they're seeing a highly produced, promotional version of a cruise experience.

We don't know if it was really "a supermodel" and her tiny dog that William Shatner dispatched to Priceline.com headquarters in the late 1990s to do due dilgence on the company, but we do know that Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand.

The first quarter is a popular time for travelers to start planning spring break and summer travel. Based on TV spending estimates for the first quarter, it's clear that the top spending brands such as Southwest Airlines, Trivago.com and Royal Caribbean are bent on getting Americans enamored with the thought of summer vacations.

A single-minded focus on what you think is best, rather than what others are telling you is best for you, can produce both victories and defeats. More than a decade in, it's clear which category Bourdain's travel TV is in.

Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.