Page 14

Articles tagged “trivago”

Online Travel

Are Trivago’s Brand Awareness Numbers Inflated?

Trivago is saturating certain markets with TV advertising. Google Trends data suggest this may not be as effective as the company wants investors to surmise.

Dennis Schaal, Skift | 7 years ago

Are Trivago’s Brand Awareness Numbers Inflated?

Hotels

Inside Story of How Trivago Built a Brand One Country at a Time

There's little question that Trivago is going to get very big in coming years. Whether it can turn on a profitability gene, and whether its stock price tanks or zooms after it goes public, will be up to the market to decide.

Dennis Schaal, Skift | 7 years ago

Inside Story of How Trivago Built a Brand One Country at a Time

Online Travel

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

While the world is transitioning to mobile, there are still issues to work on when it comes to monetizing mobile search.

Dave Montali, Skift | 7 years ago

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

Online Travel

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

When you think of all the online travel companies constrained by a lack of marketing resources wipe Trivago out of your mind. The Germany-based hotel metasearch site spends a whopping 88 percent of its revenue on advertising. And, if it can pull off a successful initial public offering then Trivago will resupply its advertising war chest. The metasearch rich are getting richer.

Dennis Schaal, Skift | 7 years ago

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

Online Travel

Trivago Files for an Initial Public Offering in the U.S.

The IPO that we all knew was coming is finally here.

Andrew Sheivachman, Skift | 7 years ago

Trivago Files for an Initial Public Offering in the U.S.

Media and PR

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

Dennis Schaal, Skift | 7 years ago

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Online Travel

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Facebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings.

Dan Peltier, Skift | 8 years ago

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Online Travel

Trivago IPO Gets the Attention But HomeAway Could Be a Bigger Expedia Profit Generator

Vacation rentals and guest-booking fees aren't particularly sexy or headline-grabbing but 11-year-old HomeAway could have a far-reaching impact on parent Expedia's profit numbers. Trivago is a very nice plaything, too.

Dennis Schaal, Skift | 8 years ago

Trivago IPO Gets the Attention But HomeAway Could Be a Bigger Expedia Profit Generator

Online Travel

The Future of Travel Metasearch — Digital Marketing News This Week

With the threat of direct booking, the constant spending by traditional online travel agencies, and the move to mobile, metasearch has been forced to rethink its role in the booking funnel.

Jeremy Kressman, Skift | 8 years ago

The Future of Travel Metasearch — Digital Marketing News This Week

Online Travel

Trivago IPO Could Reach $1 Billion as Expedia Begins Selecting Banks

Trivago would likely be a hot IPO given its hyper growth and the potential further expansion of online travel around the world. However, investors will question whether the huge amount of money Trivago pours into sales and marketing is an overreach.

Dennis Schaal, Skift | 8 years ago

Trivago IPO Could Reach $1 Billion as Expedia Begins Selecting Banks