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Articles tagged “trivago”

Online Travel

Did Kayak Get Acquired by the Wrong Company?

There is no question that Kayak management would kill to be the beneficiary of the kind of marketing/advertising commitment that Expedia is making to Trivago. It is really tough to compete with one hand tied behind your back.

Did Kayak Get Acquired by the Wrong Company?

Online Travel

Expedia Accelerated Room Night Growth in the Fourth Quarter

After years of struggling, Expedia Inc. is executing well and gaining market share around the world.

Expedia Accelerated Room Night Growth in the Fourth Quarter

Online Travel

Megatrends 2015: The Rise of Ubiquitous Booking

You are, therefore you book. From maps to mobile and wearables, booking becomes ubiquitous, ever-present.

Megatrends 2015: The Rise of Ubiquitous Booking

Media and PR

Travel Booking Sites Spent $624 Million on TV Advertising in 2014

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

Travel Booking Sites Spent $624 Million on TV Advertising in 2014

Online Travel

Priceline Downplays Kayak While Expedia Gets Aggressive With Trivago

Expedia Inc. is following the TripAdvisor playbook on Trivago, which could go the spinoff/IPO route one day. The Priceline Group, meanwhile, is focusing on Booking.com and new-prize OpenTable as priorities while being measured about Kayak's international expansion.

Priceline Downplays Kayak While Expedia Gets Aggressive With Trivago

Online Travel

Expedia Expects to Get Pressured by TripAdvisor, Its Largest Search Partner

Even large online travel agencies like Expedia need marketing partners, and that is where the metasearch sites come in. In Expedia's view, its own subsidiary Trivago is helping Expedia compensate for the traffic it is losing, and will continue to lose, from TripAdvisor.

Expedia Expects to Get Pressured by TripAdvisor, Its Largest Search Partner

Media and PR

CheapOair’s TV Ad Pitchman Inspired by the Trivago Guy

You can see travel advertisers on TV trying to create memorable characters. There's Priceline's The Negotiator and attempts by Trivago with the Trivago Guy and Hotels.com with Captain Obvious. It's a very tough thing to do, and CheapOair is trying to take a shortcut.

CheapOair’s TV Ad Pitchman Inspired by the Trivago Guy

Online Travel

Trivago Launches a Makeover Contest to ‘Fix’ Its Trivago Guy TV Pitchman

With TV advertising for travel sites so competitive these days, getting noticed is a big hurdle. Few people are talking about TripAdvisor's ads, but the media and public are noticing the Trivago Guy, and will likely remember the name of the site. Whether they'll use it is another question.

Trivago Launches a Makeover Contest to ‘Fix’ Its Trivago Guy TV Pitchman

Online Travel

Trivago’s Ad Pitchman: Creepy, Handsome or Just Effective?

Tim Williams is no William Shatner, but his TV commercials for Trivago are creating a lot of buzz, mostly unexpected, for the brand.

Trivago’s Ad Pitchman: Creepy, Handsome or Just Effective?

Media and PR

Top 10 Most Popular Travel Brands on YouTube in July

Summer is the time for group travel. Identify with your brand's audience through their families and friends.

Top 10 Most Popular Travel Brands on YouTube in July