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Articles tagged “trivago”

Online Travel

Expedia Looks to Trivago and HomeAway to Propel Future Growth

Expedia isn't overlooking its core online travel agency brands such as Expedia.com and Hotels.com, but Trivago and HomeAway are clearly rising stars. Trivago hardly ever saw a TV commercial it didn't like but increased profits in Q1, and HomeAway is in the midst of a multi-year digital-booking transition.

Dennis Schaal, Skift | 7 years ago

Expedia Looks to Trivago and HomeAway to Propel Future Growth

Online Travel

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to regulators — or to focus on being faster and better.

Dennis Schaal, Skift | 7 years ago

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Online Travel

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Hafner reveals his admiration for new acquisition Momondo Group, expresses his bother at Trivago's ad spend, and pooh-poohs Skyscanner's analytics approach in a frank discussion that cut to the core of what makes metasearch different.

Jason Clampet, Skift | 7 years ago

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Online Travel

Did the Trivago Guy Just Lose His TV Gig?

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

Dennis Schaal, Skift | 7 years ago

Did the Trivago Guy Just Lose His TV Gig?

Online Travel

Trivago’s Marketers and Engineers Are Equally Key to Its Success, Says Managing Director

Trivago gets critiqued for spending heavily on TV brand marketing. But Managing Director Johannes Thomas says it's part of a sustainable plan. We now tend to agree.

Sean O'Neill, Skift | 7 years ago

Trivago’s Marketers and Engineers Are Equally Key to Its Success, Says Managing Director

Online Travel

Expedia Is Once Again Spending Big to Advertise on Trivago

Travel metasearch sites such as Kayak, Trivago, TripAdvisor and Skyscanner would fall on hard times if they weren't attracting advertising spend from their parents' -- or former parents' -- rivals.

Dennis Schaal, Skift | 7 years ago

Expedia Is Once Again Spending Big to Advertise on Trivago

Online Travel

Trivago Thinks It Knows How to Outwit Google

Trivago's CEO says his company bests Google in hotel search through brand marketing (meaning, Trivago Guy TV ads) and having a decentralized workplace (which speeds up innovation). But maybe Google's lackluster travel effort is actually due to its fear of alienating top advertisers like Priceline.

Sean O'Neill, Skift | 7 years ago

Trivago Thinks It Knows How to Outwit Google

Online Travel

Skift Forum Europe: Trivago’s Bosses Try Unconventional Tactics to Manage Growth

How do you stay efficient and maintain core values when your company scales from 700 to 1,100 employees within a year? You get rid of most job titles and fly everyone to Ibiza for the weekend, says Trivago's managing director Johannes Thomas.

Sean O'Neill, Skift | 7 years ago

Skift Forum Europe: Trivago’s Bosses Try Unconventional Tactics to Manage Growth

Online Travel

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Your eyes weren't fooling you. Late last year, Trivago really did spend more on its TV ads than ever before in many markets. In its first financial report as a public company, the price-comparison company says the ads are working.

Sean O'Neill, Skift | 7 years ago

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Online Travel

Trivago CEO Says No Company Has Solved the Key Problem in Hotel Search

Rectifying the difficulties in shopping for hotels online is a tremendously complex problem given travelers' fickle nature -- a business trip today, a romantic escapade tomorrow -- and varying quality levels from property to property even within a given brand. Trivago at least recognizes what one of the main problems is in matching a traveler's hotel preferences with the right hotel and hopes to address it with a heftier bank account after conducting its IPO.

Dennis Schaal, Skift | 7 years ago

Trivago CEO Says No Company Has Solved the Key Problem in Hotel Search