Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Online Travel

Google’s New Mobile Tool Lets You Compare Destinations by Price

Should competitors be concerned that Destinations on Google is a harbinger of Google's global takeover of trip-planning and the travel industry? Don't be paranoid. Plenty of companies can out-compete Google but its dominance of search and ability to make traffic disappear on a dime are ongoing headaches given that the playing field tilts toward Mountain View, California.

Dennis Schaal | 10 years ago

Online Travel

TripAdvisor Gives Tourism Boards a Leg Up on Consumer Engagement

Tourism boards are aggressively trying to expand their online reach beyond their brand.com websites, so TripAdvisor is providing a larger and more intelligent platform for them to ramp up their paid content marketing programs.

Greg Oates | 10 years ago

Media and PR

Expedia Brands Dominate TV Ad Spending by Travel Booking Sites in 2015

Priceline's and Expedia's respective selling and marketing spend on a global scale shows why Priceline remains on top despite all of Expedia's acquisitions. Priceline does it much more efficiently, getting a lot more bang for a buck.

Dennis Schaal | 10 years ago

Online Travel

Travel Booking Site Mergers and Acquisitions in 2015: Expedia’s Big Year

Priceline's CEO says its "competitive moat is deep and wide." His counterpart at Expedia believes his company needs to get more international. And TripAdvisor's new CFO says it has ample resources for acquisitions. This all should make for an interesting 2016.

Dennis Schaal | 10 years ago

Business Travel

TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options

TripAdvisor believes tours and activities will be its next billion-dollar revenue business and it is upgrading its platform to enable consumers to book tours on the TripAdvisor desktop and apps. It's all about revenue and making TripAdvisor a stickier site to book everything on the planet. Flights anyone?

Dennis Schaal | 10 years ago

Online Travel

TripAdvisor CEO Asks Investors to Wait a Year or Two for Instant Booking Improvements

TripAdvisor CEO Stephen Kaufer gets mystical about the company following "our North Star, navigating our path toward creating the best user experience in travel." Investors could care less about TripAdvisor journey toward the North Star as long as it means great returns on their investments, which ultimately is Kaufer's goal, as well.

Dennis Schaal | 10 years ago

Online Travel

Exclusive: Major Hotel Chain Won Financial Protections in TripAdvisor Instant Booking

As TripAdvisor Instant Booking kicks into gear it appears as though it is breaking new ground and becoming a hotel-friendly channel -- for chains that sign up, that is. Chains such as Hilton Worldwide and InterContinental Hotels Group, which have not hopped on the bandwagon, can probably afford to sit on the sidelines for awhile to gauge how the whole thing shakes out.

Dennis Schaal | 10 years ago

Hotels

Challenges in Travel Booking 2016: Booking.com Needs to Steal Expedia’s Thunder

Don't downplay the importance of intangibles and narratives in the online travel business. Expedia won 2015. Booking.com won't sit back in 2016. In this transitional year in online travel and lodging on so many levels, you can expect that Booking.com will be heard from.

Dennis Schaal | 10 years ago

Online Travel

Challenges in Travel Booking 2016: TripAdvisor Isn’t Afraid of Google’s New Products

This likely will be a year of building out what TripAdvisor already has in hotel Instant Booking, vacation rentals and tours and activities. One big challenge will be how to focus effectively in so many huge areas simultaneously without some getting short shrift.

Dennis Schaal | 10 years ago

Hotels

Starwood Joins New Sibling Marriott in TripAdvisor Instant Booking

Starwood's decision to follow Marriott into TripAdvisor Instant Booking begs the question: How long with InterContinental Hotels Group and Hilton Worldwide continue to be conscientious objectors? Hint: TripAdvisor officials say they are talking to everyone.

Dennis Schaal | 10 years ago