TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options
Skift Take
TripAdvisor believes tours and activities will be its next billion-dollar revenue business and it is upgrading its platform to enable consumers to book tours on the TripAdvisor desktop and apps. It's all about revenue and making TripAdvisor a stickier site to book everything on the planet. Flights anyone?
TripAdvisor is taking the next step toward becoming an all-around booking platform, or quasi online travel agency, as it intends to launch Instant Booking for tours and activities on desktop and mobile during the current quarter.
In the next few years don't be surprised if TripAdvisor, which last month debuted user reviews for airlines, likewise launches Instant Booking for flights, which would be a logical step for a company that wants to become a one-stop shop for the entire trip-planning and booking experience.
Regarding tours and activities, TripAdvisor, which acquired online tours maven Viator in 2014, believes that such "attractions can be our next billion-dollar revenue business," TripAdvisor CEO Stephen Kaufer said during the companys fourth quarter earnings call February 11.
Viator Platform Will Likely Be Diminished
TripAdvisor
