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Articles tagged “travel marketing”

Business Travel

Finding Travel Marketing Opportunities Even With Covid-Related Budget Cuts: New Skift Research

Budget cuts without an optimization strategy risks falling behind in market share and revenue when the economy bounces back. Leading travel marketing executives share similar tactics and strategies.

Haixia Wang, Skift | 4 years ago

Finding Travel Marketing Opportunities Even With Covid-Related Budget Cuts: New Skift Research

Online Travel

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

Sean O'Neill, Skift | 4 years ago

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings
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Online Travel

New eBook: Key Strategies to Master Travel Marketing

Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.

Adara + Skift | 4 years ago

New eBook: Key Strategies to Master Travel Marketing
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Online Travel

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

Adara + Skift | 4 years ago

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Online Travel

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

Sean O'Neill, Skift | 5 years ago

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

Online Travel

Skift Forum Europe Video: How Radisson Hotel Group is Charting a New Course to Great Experiences

Today’s travel industry marketers face an increasingly complicated path to reach and influence their customers. In this video recap of a conversation from Skift Forum Europe 2019, we hear how Accenture and Radisson Hotel Group are helping tackle some of these challenges.

Skift | 5 years ago

Skift Forum Europe Video: How Radisson Hotel Group is Charting a New Course to Great Experiences

Online Travel

Travel Marketers to Favor Facebook and Instagram in 2019

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Sean O'Neill, Skift | 5 years ago

Travel Marketers to Favor Facebook and Instagram in 2019

Online Travel

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

James O'Brien, Skift Research | 5 years ago

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research
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Business Travel

Four Lessons in Loyalty From Other Industries for Travel Marketers

Travel brands must expand their customer retention strategies to go beyond points and rewards systems. Driving long-term loyalty requires rethinking every aspect of the customer journey.

Relay42 + Skift | 5 years ago

Four Lessons in Loyalty From Other Industries for Travel Marketers
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Online Travel

How Travel Marketers Can Make the Most of Global Cultural Events

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

Koddi + Skift | 6 years ago

How Travel Marketers Can Make the Most of Global Cultural Events