TUI's ability to move beyond its safe middle-market playground through an expanded luxury offering came under the spotlight at the Skift Future of Lodging Forum. Ultimately, a brand's market share is way more than customer segments — it's really rooted in experience and value.
Southeast Asia, known for its tech-savvy, mobile first consumers, has an experiences sector that is 80 percent offline, presenting widespread opportunities for the region's tours and activities landscape to become digitized. Stat.
The wants and needs of the LGBTQ+ community are maturing. For one, many now have families with children. It requires tour operators to recognize the need for a nuanced approach that goes beyond stereotyping this travel segment.
Intrepid Travel has hinged its return to profitability on continuous investment into product innovation and its people. Now, a record-breaking start to 2023 sees it turn the dial from revival to thrive mode.
South Africa's hospitality and tourism industries have had to source alternative energy proactively. There appears to be no end to the country's ongoing energy crisis that cuts travel business profit margins and puts its digital nomad destination appeal at risk.
Self-guided audio tours that spit out generic facts about attractions or points of interest in a destination are at risk of becoming obsolete if they don't put in the work to differentiate through an emotive, storytelling experience. Why? Because generative AI is coming.
Few solutions exist to group niche experience and accommodations components together in a niche direct booking tool, especially for tours well off the beaten track — but that seems to be changing.