The Hard Business Case for Do-It-Yourself Tours in the Face of Generative AI
Photo Credit: A mural of musician Prince in downtown Minneapolis. Source: Unsplash Javier Quiroga, unsplash / Javier Quiroga
Skift Take
Self-guided audio tours that spit out generic facts about attractions or points of interest in a destination are at risk of becoming obsolete if they don't put in the work to differentiate through an emotive, storytelling experience. Why? Because generative AI is coming.
Creators of self-guided audio tours, targeting independent travelers who prefer to explore on their own steam without paying private tour prices, are upping their unique storytelling game to differentiate beyond generic facts spat out in a destination.
Anything that ChatGPT will eventually do, these self-guided tours have to do better.
ChatGPT as a generative artificial intelligence language tool cannot pinpoint global positioning systems (GPS), but no doubt it will eventually be developed into one that does. The changing expectations of travelers and the rise of new technologies such as generative AI amplify the need for businesses to tap into the power of the human experience through emotion to set themselves apart.
Essentially, unique tours that are theme-led and offer a unique perspectives are most effective in creating an audience prepared to pay for the experience, according to VoiceMap founder and CEO Iain Manley.
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