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Articles tagged “tourism marketing”

News Blog

IDEAS: Vienna Tourist Board Unveils ‘UnArtificial Art’

The Vienna Tourist Board has launched UnArtificial Art, a marketing campaign designed to ‘promote the city’s 100+ museums in order to “See the Art behind AI Art”’. The new campaign sees famous figures from the world’s most acclaimed artists transformed into the internet’s universally adored animal - the cat - using the power of Artificial Intelligence. …

Adam Stacey | 12 months ago

News Blog

Hawaii to Award U.S. Tourism Marketing Contract Despite Funding Cuts

The Hawaii Tourism Authority plans to move forward with its plans to award an expensive contract to market Hawaii to the U.S. mainland, despite not being allocated funding from the legislature for the next two years. The decision was made at a board meeting Tuesday, according to Honolulu Star Advertiser (paywall). The contract is worth…

Dawit Habtemariam | 12 months ago

Media and PR

VisitBritain Rides AI Wave in Campaign Featuring Accent Game

While this latest batch of AI-inspired campaigns is short of revolutionary, it’s encouraging to see brands moving towards what will hopefully be more thoughtful, insightful marketing in the future.

Samantha Shankman, Skift | 12 months ago

VisitBritain Rides AI Wave in Campaign Featuring Accent Game

Airlines

American Airlines Gets a Huge Boost From Blended Travel

Today's edition of Skift's daily podcast looks closer at American Air’s blended travel insights, Fiji’s new tourism campaign, and Wyndham’s optimism.

Rashaad Jorden | 12 months ago

American Airlines Gets a Huge Boost From Blended Travel

Tourism

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Sometimes it takes a negative reaction or backlash to remind tourism marketers to refocus their efforts on highlighting the local community.

Peden Doma Bhutia | 1 year ago

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Tourism

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city's dollars, other destinations could potentially follow its example.

Dawit Habtemariam | 1 year ago

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

Media and PR

AI-Powered Foreign Tourist Sites Playfully Extol Denmark’s Virtues in Innovative Marketing Campaign

The campaign showcases VisitDenmark’s early adoption of artificial intelligence. We’re excited to see what other destinations create … even if we are unsure whether it's AI.

Samantha Shankman, Skift | 1 year ago

AI-Powered Foreign Tourist Sites Playfully Extol Denmark’s Virtues in Innovative Marketing Campaign

Tourism

LGBTQ+ Travel Gains New Recognition After Long Challenging Evolution

Despite the LGBTQ+ community's growing clout in the travel industry, many travelers in the rapidly growing segment still face enormous challenges. Here's a look at how Skift has covered the progress LGBTQ+ travelers have seen as well as the setbacks the group has encountered.

Rashaad Jorden | 1 year ago

LGBTQ+ Travel Gains New Recognition After Long Challenging Evolution

Tourism

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Travel brands using BeReal, as well as TikTok and Instagram, can boost their standing with Generation Z travelers if they emphasize being authentic in their content instead of focusing on going viral.

Paula Krizanovic, Skift | 1 year ago

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Tourism

Voice Search Is Stuck in Tourism Marketing Limbo

Voice search has been dead-end for creativity in destination marketing. Unless generative AI steps in, it will never be its own channel and remain a boring add-on of text-based search.

Dawit Habtemariam | 1 year ago

Voice Search Is Stuck in Tourism Marketing Limbo