Articles tagged “tourism marketing”

News Blog

Pakistan Launches First-Ever National Tourism Brand

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the Covid-19 pandemic, the travel and tourism industry contributed approximately $15 billion, accounting for 6% of Pakistan's total gross domestic product (GDP)…

Peden Doma Bhutia | 2 months ago

News Blog

IDEAS: Historic Art Figures Embark on Travel Adventures in New easyJet Campaign

easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life. The ‘Get Out There’ campaign sees Mona Lisa, David, The Thinker, Girl with the Pearl Earring, and even a pair of cherubs as they embark on journeys through…

Adam Stacey | 2 months ago

Tourism

Philippines’ New Tourism Campaign Embraces Love for the Country

In the face of escalating tourism competition across Southeast Asia, Philippines is diving headfirst into the notion that love is what makes the world go around. The archipelago is wholeheartedly capitalizing on this powerful sentiment to propel its tourism sector to new heights.

Peden Doma Bhutia | 3 months ago

Philippines’ New Tourism Campaign Embraces Love for the Country

News Blog

IDEAS: Vienna Tourist Board Unveils ‘UnArtificial Art’

The Vienna Tourist Board has launched UnArtificial Art, a marketing campaign designed to ‘promote the city’s 100+ museums in order to “See the Art behind AI Art”’. The new campaign sees famous figures from the world’s most acclaimed artists transformed into the internet’s universally adored animal - the cat - using the power of Artificial Intelligence. …

Adam Stacey | 5 months ago

News Blog

Hawaii to Award U.S. Tourism Marketing Contract Despite Funding Cuts

The Hawaii Tourism Authority plans to move forward with its plans to award an expensive contract to market Hawaii to the U.S. mainland, despite not being allocated funding from the legislature for the next two years. The decision was made at a board meeting Tuesday, according to Honolulu Star Advertiser (paywall). The contract is worth…

Dawit Habtemariam | 5 months ago

Media and PR

VisitBritain Rides AI Wave in Campaign Featuring Accent Game

While this latest batch of AI-inspired campaigns is short of revolutionary, it’s encouraging to see brands moving towards what will hopefully be more thoughtful, insightful marketing in the future.

Samantha Shankman, Skift | 5 months ago

VisitBritain Rides AI Wave in Campaign Featuring Accent Game

Airlines

American Airlines Gets a Huge Boost From Blended Travel

Today's edition of Skift's daily podcast looks closer at American Air’s blended travel insights, Fiji’s new tourism campaign, and Wyndham’s optimism.

Rashaad Jorden | 5 months ago

American Airlines Gets a Huge Boost From Blended Travel

Tourism

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Sometimes it takes a negative reaction or backlash to remind tourism marketers to refocus their efforts on highlighting the local community.

Peden Doma Bhutia | 5 months ago

Fiji Embraces Happiness As a Way of Life, Not Just a Tourism Campaign

Tourism

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city's dollars, other destinations could potentially follow its example.

Dawit Habtemariam | 6 months ago

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

Media and PR

AI-Powered Foreign Tourist Sites Playfully Extol Denmark’s Virtues in Innovative Marketing Campaign

The campaign showcases VisitDenmark’s early adoption of artificial intelligence. We’re excited to see what other destinations create … even if we are unsure whether it's AI.

Samantha Shankman, Skift | 6 months ago

AI-Powered Foreign Tourist Sites Playfully Extol Denmark’s Virtues in Innovative Marketing Campaign