Articles tagged “tourism marketing”

Tourism

Maldives Tries to Win Back Indian Tourists As Arrivals Fall 40%

While Maldives enjoys record-breaking arrivals, its tourism companies aren't about to let the Indian market keep falling. They're on a mission to reverse the trend.

Peden Doma Bhutia | 3 days ago

Maldives Tries to Win Back Indian Tourists As Arrivals Fall 40%

Tourism

State Tourism Boards Relying More on Instagram and YouTube

Today's podcast looks at travel marketing sans Tiktok, the recovery of business travel, and the Middle East's most expensive hotel.

Rashaad Jorden | 1 month ago

State Tourism Boards Relying More on Instagram and YouTube

Announcements

Visa-Free Travel Becomes More Common

Today's podcast looks at Skift's latest venture, the implications of a U.S. Tiktok ban, and the easing of visa requirements.

Rashaad Jorden | 1 month ago

Visa-Free Travel Becomes More Common

Short-Term Rentals

Airbnb Is Turning Off Hosts’ Cameras

Today's podcast looks at cameras in Airbnbs, Messi tourism in Saudi Arabia, and the decline of U.S. hospitality.

Rashaad Jorden | 1 month ago

Airbnb Is Turning Off Hosts’ Cameras

Tourism

Ex-Google Marketer Takes Tourism Ireland’s Top Job

Google is a key pillar in destination marketing. So it's interesting that Ireland tapped one of the tech giant's execs to be the new leader of its tourism strategy.

Dawit Habtemariam | 2 months ago

Ex-Google Marketer Takes Tourism Ireland’s Top Job

Tourism

L.A. Tourism Goes Big While Orlando Shrinks

Today's podcast looks at L.A. tourism's big spend, Qantas' in-flight dud, and Orlando's small marketing retreat.

Rashaad Jorden | 3 months ago

L.A. Tourism Goes Big While Orlando Shrinks

News Blog

Pakistan Launches First-Ever National Tourism Brand

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the Covid-19 pandemic, the travel and tourism industry contributed approximately $15 billion, accounting for 6% of Pakistan's total gross domestic product (GDP)…

Peden Doma Bhutia | 9 months ago

News Blog

IDEAS: Historic Art Figures Embark on Travel Adventures in New easyJet Campaign

easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life. The ‘Get Out There’ campaign sees Mona Lisa, David, The Thinker, Girl with the Pearl Earring, and even a pair of cherubs as they embark on journeys through…

Adam Stacey | 9 months ago

Tourism

Philippines’ New Tourism Campaign Embraces Love for the Country

In the face of escalating tourism competition across Southeast Asia, Philippines is diving headfirst into the notion that love is what makes the world go around. The archipelago is wholeheartedly capitalizing on this powerful sentiment to propel its tourism sector to new heights.

Peden Doma Bhutia | 10 months ago

Philippines’ New Tourism Campaign Embraces Love for the Country

News Blog

IDEAS: Vienna Tourist Board Unveils ‘UnArtificial Art’

The Vienna Tourist Board has launched UnArtificial Art, a marketing campaign designed to ‘promote the city’s 100+ museums in order to “See the Art behind AI Art”’. The new campaign sees famous figures from the world’s most acclaimed artists transformed into the internet’s universally adored animal - the cat - using the power of Artificial Intelligence. …

Adam Stacey | 11 months ago