Articles tagged “tourism marketing”

Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Tourism

Boston Sticks to Its Bold Diversity Push in Latest Tourism Campaign

As a traveler of color, I approve this message. As a tourism marketing effort, it's a smart one ahead of what's predicted to be a busier and more competitive summer than last year's. Way to go, Boston — and look out New York City.

Boston Sticks to Its Bold Diversity Push in Latest Tourism Campaign

Tourism

Tourists Are Equally Satisfied Visiting Lesser-Known Places, Study Shows

If there's clear evidence that tourists are equally happy in lesser-visited areas, will the travel industry come together to rework those problematic bucket lists and spread tourism's benefits? Or will it continue to be economic recovery first, followed by more sustainability pledges?

Tourists Are Equally Satisfied Visiting Lesser-Known Places, Study Shows

Tourism

Cape Town Launches a Virtual Game for Biggest Tourism Campaign Yet

Tourism campaigns out of the African continent are getting creative and breaking stereotypes in a way never before seen. We're here for it.

Cape Town Launches a Virtual Game for Biggest Tourism Campaign Yet

Tourism

Mauritius Pitches Digital Nomads to Reach Goal of 1 Million Tourists in 2022

An ambitious target of one million tourists by the end of 2022 has Mauritius — a largely luxury tourist destination, diversifying to lure even digital nomads and retirees. Will this help them deliver the numbers?

Mauritius Pitches Digital Nomads to Reach Goal of 1 Million Tourists in 2022

Tourism

Poland’s Tourism Marketers Caught in Grip of Uncertainty Over Nearby War

No doubt a huge challenge facing tourism marketers in Europe — the inability to predict the outcome or end of Russia's war on Ukraine, as well as how to hit the right notes amid human loss and devastation close to home.

Poland’s Tourism Marketers Caught in Grip of Uncertainty Over Nearby War

Tourism

Egypt Searches for New Tourists After Losing Russia and Ukraine Markets

With war raging between two of its biggest inbound markets, the Egyptian tourism board is looking at the tried-and-tested move of developing new markets. However, not quite ready to give up on Russian tourists, Egypt is also exploring bringing them through a third country. If this works, will other destinations follow suit?

Egypt Searches for New Tourists After Losing Russia and Ukraine Markets

Tourism

Uganda Breaks Away from the Safari Narrative With New Tourism Marketing

It’s about time Africans were portrayed as central protagonists in the exploration of their own backyards. But Uganda’s new campaign also shows how African destinations can stand out more sustainably — pushing for local and regional tourism short-term, and preparing for more adventure and community-based tourism down the road.

Uganda Breaks Away from the Safari Narrative With New Tourism Marketing

Tourism

The Curious Push for Ukraine Tourism on the Cusp of War

That no one dug deep enough to find out that the "Keep Calm and Visit Ukraine" message was not published on a government website says a lot about the state of the internet today. Disorienting tourists when uncertainty already rules over travel is downright irresponsible.

The Curious Push for Ukraine Tourism on the Cusp of War

Tourism

Iceland’s Genius Parody of Mark Zuckerberg’s Metaverse to Woo Tourists

Destinations continue to push out some of the best tourism marketing campaigns we've seen since the big pandemic pause.

Iceland’s Genius Parody of Mark Zuckerberg’s Metaverse to Woo Tourists