Articles tagged “tourism marketing”

Tourism

Ask Skift: How Is India Marketing Tourism?

As India's role in the global travel industry continues to grow enormously, here's a look at how Indian authorities market tourism.

Ask Skift: How Is India Marketing Tourism?

Tourism

Tourism CEOs: The Link Between Pay and Performance

CEOs at destination marketing organizations are compensated based on the economic impact they have. Independent research is needed.

Tourism CEOs: The Link Between Pay and Performance
Free Read

Tourism

Q&A: Abu Dhabi’s Strategic Leap Forward in Global Accessibility

Abu Dhabi is strengthening its global tourism profile with major infrastructure leaps, including a new airport terminal set to improve connectivity and visitor experiences in line with its expansive tourism vision.

Q&A: Abu Dhabi’s Strategic Leap Forward in Global Accessibility

Tourism

Maldives Tries to Win Back Indian Tourists As Arrivals Fall 40%

While Maldives enjoys record-breaking arrivals, its tourism companies aren't about to let the Indian market keep falling. They're on a mission to reverse the trend.

Maldives Tries to Win Back Indian Tourists As Arrivals Fall 40%

Podcasts

State Tourism Boards Relying More on Instagram and YouTube

Today's podcast looks at travel marketing sans Tiktok, the recovery of business travel, and the Middle East's most expensive hotel.

State Tourism Boards Relying More on Instagram and YouTube

Podcasts

Visa-Free Travel Becomes More Common

Today's podcast looks at Skift's latest venture, the implications of a U.S. Tiktok ban, and the easing of visa requirements.

Visa-Free Travel Becomes More Common

Podcasts

Airbnb Is Turning Off Hosts’ Cameras

Today's podcast looks at cameras in Airbnbs, Messi tourism in Saudi Arabia, and the decline of U.S. hospitality.

Airbnb Is Turning Off Hosts’ Cameras

Tourism

Ex-Google Marketer Takes Tourism Ireland’s Top Job

Google is a key pillar in destination marketing. So it's interesting that Ireland tapped one of the tech giant's execs to be the new leader of its tourism strategy.

Ex-Google Marketer Takes Tourism Ireland’s Top Job

Tourism

L.A. Tourism Goes Big While Orlando Shrinks

Today's podcast looks at L.A. tourism's big spend, Qantas' in-flight dud, and Orlando's small marketing retreat.

L.A. Tourism Goes Big While Orlando Shrinks

News Blog

Pakistan Launches First-Ever National Tourism Brand

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the Covid-19 pandemic, the travel and tourism industry contributed approximately $15 billion, accounting for 6% of Pakistan's total gross domestic product (GDP)…