Articles tagged “tourism marketing”

Destinations Leverage Tourism Pledges as Marketing Tactic in Age of Overtourism

Destinations Leverage Tourism Pledges as Marketing Tactic in Age of Overtourism

Rosie Spinks, Skift

Tourism pledges are commonly thought of as a way to improve visitor behavior. But done right, they can also potentially help attract a desirable kind of traveler: one who cares about the environment as much as locals.

2 months ago

Sponsored
Skift Survey: The Future of Destination Storytelling

Skift Survey: The Future of Destination Storytelling

Brand USA + Skift

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

4 months ago

Mexico’s Mystifying Tourism Move Leaves Competitors Ready to Pounce

Mexico’s Mystifying Tourism Move Leaves Competitors Ready to Pounce

Hannah Sampson , Skift

Mexico's new government has priorities for tourism, but that doesn't include a tourist board. Will other destinations seize the opportunity?

6 months ago