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Articles tagged “tourism marketing”

Tourism

Paying Michelin Guide to Help Promote Your Tourism Can Be a Messy Business

Cities are paying for Michelin to come, but people are divided on what this means for their restaurants. As the Michelin Guide expands with the help of tourism boards around the world, controversies continue around the guide's role in tourism marketing.

Paying Michelin Guide to Help Promote Your Tourism Can Be a Messy Business

Airlines

Hong Kong Giving Away 500,000 Flights to Boost Tourism

Clearly no budgetary concerns for this new six-month "Hello Hong Kong" campaign, considering the cost of flying these days. But with only Cathay Pacific, Hong Kong Express and Hong Kong Airlines participating, many other carriers will be feeling left out.

Hong Kong Giving Away 500,000 Flights to Boost Tourism

News Blog

Machu Picchu Shut Down: Tour Operators Grapple with Peru’s Political Turmoil

Political unrest continues to unravel tourism recovery in Peru. Tour operators were forced to evacuate tourists and halt tours to Machu Picchu over the weekend due to ongoing violent protests and widespread service disruptions. Both Machu Picchu and the Inca Trail hike to the famous site have been closed indefinitely. Hundreds of tourists were left…

Media and PR

New Mexico’s Decade-Long Branding Campaign Has Its Magic and Mistakes

Despite the criticism, New Mexico True has become a trusted brand that captures the destination’s nuanced, complicated history and gives the campaign space to grow and evolve with new stories year after year.

New Mexico’s Decade-Long Branding Campaign Has Its Magic and Mistakes
Free Read

Online Travel

Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.

Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers

Tourism

5 U.S. Cities Remake Tourism and Other Top Stories

In Skift top stories this week, we highlight five U.S. destinations remaking their tourism strategies, American Airlines takes a big step in paying off its debt, and Airbnb is top spender among travel brands on U.S. TV this year.

5 U.S. Cities Remake Tourism and Other Top Stories

Travel Technology

Celebrity Cruises Enters the Metaverse With a Virtual Ship Tour

Celebrity Cruises is taking a risk by being the first cruise line to offer a ship tour in the metaverse. It's brave to publicly adopt new technology and adapt based on customer feedback. Being a first mover already makes the company a leader in that category.

Celebrity Cruises Enters the Metaverse With a Virtual Ship Tour

Media and PR

Pure Michigan Tourism Campaign Returns After Receiving Enormous State Funding

Michigan’s tourism campaign is a reminder that destination marketers everywhere can spark economic investment — provided that governments entrust them with significant amount of funding.

Pure Michigan Tourism Campaign Returns After Receiving Enormous State Funding

Media and PR

Australia’s New Ad Campaign Spotlights Indigenous Peoples, Not Aussie Stars

Australia has finally launched a new tourism campaign, and it's taking the much overdue steps of encouraging visitors to travel to lesser-known destinations and invest in local communities.

Australia’s New Ad Campaign Spotlights Indigenous Peoples, Not Aussie Stars

News Blog

Irish Inbound Tourism Set to Regain 75 Percent of Pre-Pandemic Level

Ireland's overseas inbound tourism level for the year is set to hit 75 percent of 2019 levels, CEO of Tourism Ireland Niall Gibbons told The Sunday Times (London). Tourism Ireland forecasts the sector will fully recover by 2025. In 2019 Ireland welcomed 11.3 million tourists, generating approximately $6.1 billion (€5.9 billion) in revenue. The strong…