Articles tagged “tiktok”

In the event of a national TikTok ban, U.S. tourism agencies will have to massively increase their investment in Google and Meta companies after losing access to an audience of millions of people around the world.

Hotel brands are well known for their marketing partnerships with influencers and celebrities, but now one rail booking platform is getting in on the act.

Gen Z is poised to become the future of travel. So it's time to separate the hype from the reality. It's also time for hoteliers to level up their design and marketing games.

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

The travel industry still has critical issues to tackle on its quest to boost tourism numbers coming outside out of the pandemic. Watch global tourism reporter Dawit Habtemariam explain in this Skift Megatrends video what those challenges are.

In Skift's top stories this week, we unveil our 16 Megatrends for 2023, India is poised to become the world's largest outbound travel market, and Sonder eliminates cleaning fees for guests.

TikTok is chipping away at Google's travel dominance one 30-second dance at a time. Travel marketers eager to bypass search engines have an opportunity to do so with this new social media platform.

Travel came roaring back in 2022 and we were there to cover it all from across the globe. By asking our team of editors and reporters to pick their favorite stories from the year, it really captures the scope of that coverage. Enjoy their inside accounts of how these stories came to be.

As top government officials aggressively push to expel TikTok from the U.S., expect state tourism offices to put the brakes on their growing flow of marketing dollars into the short-form video platform.