India Ramps Up Its Promotion as a Wedding Destination – India Report
Photo Credit: Fairmont Jaipur and Raffles Udaipur in Rajasthan are known to be among the most prominent luxury wedding venues in India. Fairmont Jaipur
Skift Take
Indian weddings mean big money. The Indian government is aiming to harness India's cultural diversity and vast offerings to promote the country as the preferred domestic and international wedding destination.
India is actively promoting itself as the next big wedding destination. At the first "Wed in India" Expo ongoing in Jaipur till Wednesday, tourism ministry official Manisha Saxena said that the rapid infrastructure development across India is aiding destination weddings.
PM Modi's Call: The call for Wed In India was first made by Indian Prime Minister Modi in November last year. According to Modi "wed in India" would help boost the economy if Indians hosted their weddings within their country. Skift Research’s survey reveals that Indian destination weddings have created a thriving market, estimated at $1.9 billion (INR 159.6 billion) in outbound travel spending.
“Indians, both in the country and the diaspora globally, are getting more prosperous. Better to spend more in our own country to benefit our own people and economy. That’s why ‘Wed in India’ is a great initiative," said SK Pathak, FICCI secretary general at the first-ever Wed in India exp
