The growth of digital tools for the tourism industry outside of Bangkok will go hand-in-hand with advances in telecommunications and banking infrastructure.
Thai industry officials think that lighter regulations will cause fewer hoteliers to cheat and keep their properties off the tax rolls. They've also got their fingers crossed that this move will help bring up nightly rates.
The 24-property-strong AirAsia subsidiary will use the investment to expand within Asia -- as well as new properties in Scotland and Saudi Arabia -- and wherever cheap flights can carry middle class travelers.