Articles tagged “switzerland”

Switzerland Tourism Fights Rivals for Chinese Travelers With New Focus

Switzerland Tourism Fights Rivals for Chinese Travelers With New Focus

Raini Hamdi, Skift

Switzerland Tourism is employing “precision marketing” as the number of Chinese individual travelers rose last year while overall arrivals dropped. Tactics aim to be as precise as a Swiss watch; other destinations it competes with for longhaul Chinese travelers, including the U.S., Canada and New Zealand, should take note.

4 days ago

Italy Thinks Switzerland’s Nighttime Border Closings Will Hurt Tourism

Italy Thinks Switzerland’s Nighttime Border Closings Will Hurt Tourism

Associated Press

When tourists and residents in two countries hear that border crossings are closed, no matter the time of day, they perceive that they're not welcome and Switzerland's decision could impact tourism in the region.

2 weeks ago

Swiss Ski Resorts Rely on Summer Months to Turn Profits

Swiss Ski Resorts Rely on Summer Months to Turn Profits

Hugo Miller, Bloomberg

Climate change and uncertain economic times have weather-dependent destinations such as ski resorts rethinking their identities.

2 months ago

5 Key Travel Markets to Watch for Online Booking Growth

5 Key Travel Markets to Watch for Online Booking Growth

Michelle Evans, Euromonitor

All markets are not created equal, and these five have lessons that are helpful beyond their borders.

5 months ago

Switzerland Tourism Improves Thanks to More Affordable Options

Switzerland Tourism Improves Thanks to More Affordable Options

Catherine Bosley, Bloomberg

Switzerland is seeing a slight improvement in overnight hotel stays, but still has a lot to worry about: Will Asian tourists stay away over broader European security fears, and will high prices scare off other potential visitors?

9 months ago

24 Years in The Making, Switzerland Opens World’s Longest Train Tunnel

24 Years in The Making, Switzerland Opens World’s Longest Train Tunnel

Greg Oates, Skift

Travelers can now travel by train from Germany to Italy through the heart of the Alps in less than three hours.

10 months ago

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Greg Oates, Skift

Understanding the value of digital connectivity and strategy in smart cities, Zurich Tourism is helping its destination partners drive new business with sophisticated digital tools.

1 year ago

Switzerland’s Proposed Burqa Ban Would Hurt Tourism Rebound

Switzerland’s Proposed Burqa Ban Would Hurt Tourism Rebound

Catherine Bosley, Bloomberg

A country should do what's best for its residents not tourists, but sometimes when times are tough residents don't make the best decisions for themselves.

2 years ago

Visitors From Gulf Countries Are Saving Swiss Tourism This Year

Visitors From Gulf Countries Are Saving Swiss Tourism This Year

Albertina Torsoli and Catherine Bosley, Bloomberg

Easing visa restrictions are the fastest way to opening the door open to visitors who really want to come, especially those from nations that are used to jumping through hoops.

2 years ago

Swiss Hotels Hit by the Franc’s Strength While the Euro Drops

Swiss Hotels Hit by the Franc’s Strength While the Euro Drops

Catherine Bosley, Bloomberg

Switzerland may be seeing more Americans and Chinese now, but it will have to make a case for why they should keep coming there rather than seeking out cheaper experiences across the rest of Europe.

2 years ago

Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic

Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic

Greg Oates, Skift

It will be interesting to see if more countries contract out large content marketing programs to established media companies, especially without any editorial oversight as was the case here with Switzerland.

2 years ago

U.S. Travel to Switzerland Rises for 5th Consecutive Year

U.S. Travel to Switzerland Rises for 5th Consecutive Year

Samantha Shankman, Skift

Although Switzerland is a popular business travel destination, Americans are travelings to smaller towns and the Alps suggesting leisure travel is the biggest growth driver between the 2 markets.

2 years ago