Switzerland is seeing a slight improvement in overnight hotel stays, but still has a lot to worry about: Will Asian tourists stay away over broader European security fears, and will high prices scare off other potential visitors?
Travelers can now travel by train from Germany to Italy through the heart of the Alps in less than three hours.
Understanding the value of digital connectivity and strategy in smart cities, Zurich Tourism is helping its destination partners drive new business with sophisticated digital tools.
A country should do what's best for its residents not tourists, but sometimes when times are tough residents don't make the best decisions for themselves.
Easing visa restrictions are the fastest way to opening the door open to visitors who really want to come, especially those from nations that are used to jumping through hoops.
Switzerland may be seeing more Americans and Chinese now, but it will have to make a case for why they should keep coming there rather than seeking out cheaper experiences across the rest of Europe.
It will be interesting to see if more countries contract out large content marketing programs to established media companies, especially without any editorial oversight as was the case here with Switzerland.
Although Switzerland is a popular business travel destination, Americans are travelings to smaller towns and the Alps suggesting leisure travel is the biggest growth driver between the 2 markets.
Marketing beaches in the winter is a difficult task, suggesting destinations looking to break out of seasonal stereotypes need on-the-ground product development to give visitors a real reason to reconsider a place besides off-season prices and a smart ad campaign.
Russia's largest outbound travel market prior to the sanctions was Ukraine, which is too busy dealing with a Russian-sponsored war to bother much with declining tourism numbers.