Articles tagged “switzerland”

New Cultural and Business Hub Will Reshape Zurich’s Tourism Image

New Cultural and Business Hub Will Reshape Zurich’s Tourism Image

Laura Powell, Skift

As we have seen in recent years, new multi-use developments can have transformative effects on under-utilized sections of major cities. Zurich is banking on The Circle to create a new reason for tourists to visit the city.

4 months ago

Weak Swiss Franc is Killing Shopping Tourism in Border Towns

Weak Swiss Franc is Killing Shopping Tourism in Border Towns

Hugo Miller and Catherine Bosley, Bloomberg

The euro is stable but full of uncertainty these days, and economics wisdom likely points to France and Germany's Swiss border shopping towns getting some relief soon enough.

7 months ago

Swiss Ski Resort Reopens After Spat That Could Cast Pall on Olympic Hopes

Swiss Ski Resort Reopens After Spat That Could Cast Pall on Olympic Hopes

Hugo Miller, Bloomberg

Sounds like a lot of messiness in this ski getaway. If the resort and the community want to host future Olympic events, best to sort out the drama pronto.

7 months ago

Top Ski Resorts in Europe Cut Off With Avalanche Risk at Maximum

Top Ski Resorts in Europe Cut Off With Avalanche Risk at Maximum

Dylan Griffiths and Boris Groendahl, Bloomberg

Ski resorts in Switzerland and Austria are seeing their most severe avalanche risk since the "avalanche winter" of 1999. This follows last year's extreme hurricanes in the Caribbean and parts of the U.S., and historic heat waves in parts of Australia a few weeks ago. We're not sure if there are any dots to be connected here, but it is worth asking the question.

10 months ago

Switzerland Tourism Fights Rivals for Chinese Travelers With New Focus

Switzerland Tourism Fights Rivals for Chinese Travelers With New Focus

Raini Hamdi, Skift

Switzerland Tourism is employing “precision marketing” as the number of Chinese individual travelers rose last year while overall arrivals dropped. Tactics aim to be as precise as a Swiss watch; other destinations it competes with for longhaul Chinese travelers, including the U.S., Canada and New Zealand, should take note.

2 years ago

Italy Thinks Switzerland’s Nighttime Border Closings Will Hurt Tourism

Italy Thinks Switzerland’s Nighttime Border Closings Will Hurt Tourism

Associated Press

When tourists and residents in two countries hear that border crossings are closed, no matter the time of day, they perceive that they're not welcome and Switzerland's decision could impact tourism in the region.

2 years ago

Swiss Ski Resorts Rely on Summer Months to Turn Profits

Swiss Ski Resorts Rely on Summer Months to Turn Profits

Hugo Miller, Bloomberg

Climate change and uncertain economic times have weather-dependent destinations such as ski resorts rethinking their identities.

2 years ago

5 Key Travel Markets to Watch for Online Booking Growth

5 Key Travel Markets to Watch for Online Booking Growth

Michelle Evans, Euromonitor

All markets are not created equal, and these five have lessons that are helpful beyond their borders.

2 years ago

Switzerland Tourism Improves Thanks to More Affordable Options

Switzerland Tourism Improves Thanks to More Affordable Options

Catherine Bosley, Bloomberg

Switzerland is seeing a slight improvement in overnight hotel stays, but still has a lot to worry about: Will Asian tourists stay away over broader European security fears, and will high prices scare off other potential visitors?

2 years ago

24 Years in The Making, Switzerland Opens World’s Longest Train Tunnel

24 Years in The Making, Switzerland Opens World’s Longest Train Tunnel

Greg Oates, Skift

Travelers can now travel by train from Germany to Italy through the heart of the Alps in less than three hours.

2 years ago

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Greg Oates, Skift

Understanding the value of digital connectivity and strategy in smart cities, Zurich Tourism is helping its destination partners drive new business with sophisticated digital tools.

3 years ago

Switzerland’s Proposed Burqa Ban Would Hurt Tourism Rebound

Switzerland’s Proposed Burqa Ban Would Hurt Tourism Rebound

Catherine Bosley, Bloomberg

A country should do what's best for its residents not tourists, but sometimes when times are tough residents don't make the best decisions for themselves.

3 years ago