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Articles tagged “switzerland”

Tourism

The strength of the Swiss franc is hurting European tourism to Switzerland

There's a strong currency, and then there's too strong. Switzerland needs to find was to enable its closest neighbors to find better value in a Swiss vacation.

ETurboNews | 11 years ago

The strength of the Swiss franc is hurting European tourism to Switzerland

Skift Originals

SkiftAds of the Week: Air France’s creative new music app hides songs in the sky

The Air France music-in-the-sky app is a great marketing innovation, though beyond that "gimmick" hopefully they keep adding new tricks to keep it fresh.

Rafat Ali, Skift | 11 years ago

SkiftAds of the Week: Air France’s creative new music app hides songs in the sky

Media and PR

Video: Swiss museum crowdsources new exhibition from Facebook fans

This is a creative use of social media that could potentially inspire participants to travel to Switzerland, although the video of the museum may do more to turn away donors than attract them.

Skift | 12 years ago

Tourism

Meet the Asian and Arab tourists keeping Switzerland busy

As more countries focus on which tourists are spending what, expect tourst boards' advertising to shift bigger chunks of their budget to Asia and the Middle East.

Catherine Bosley & Arnd Wiegmann, Reuters | 12 years ago

Tourism

Switzerland is really worried about its image: not just good for hiding Romney’s money

Media listening services are nothing new, but the Swiss tourism authority's use of a heavyweight firm speaks to its concern as being seen as just a place for disreputable dictators and shady CEOs to hide their questionable gains.

Skift | 12 years ago