Page 2

Articles tagged “switzerland”

Tourism

Switzerland Tourism Fights Rivals for Chinese Travelers With New Focus

Switzerland Tourism is employing “precision marketing” as the number of Chinese individual travelers rose last year while overall arrivals dropped. Tactics aim to be as precise as a Swiss watch; other destinations it competes with for longhaul Chinese travelers, including the U.S., Canada and New Zealand, should take note.

Raini Hamdi, Skift | 7 years ago

Switzerland Tourism Fights Rivals for Chinese Travelers With New Focus

Ground Transport

24 Years in The Making, Switzerland Opens World’s Longest Train Tunnel

Travelers can now travel by train from Germany to Italy through the heart of the Alps in less than three hours.

Greg Oates, Skift | 8 years ago

24 Years in The Making, Switzerland Opens World’s Longest Train Tunnel

Meetings

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Understanding the value of digital connectivity and strategy in smart cities, Zurich Tourism is helping its destination partners drive new business with sophisticated digital tools.

Greg Oates, Skift | 8 years ago

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Tourism

Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic

It will be interesting to see if more countries contract out large content marketing programs to established media companies, especially without any editorial oversight as was the case here with Switzerland.

Greg Oates, Skift | 9 years ago

Interview: Switzerland Tourism’s Grand Content Marketing Plan With National Geographic

Tourism

U.S. Travel to Switzerland Rises for 5th Consecutive Year

Although Switzerland is a popular business travel destination, Americans are travelings to smaller towns and the Alps suggesting leisure travel is the biggest growth driver between the 2 markets.

Samantha Shankman, Skift | 9 years ago

U.S. Travel to Switzerland Rises for 5th Consecutive Year

Tourism

Summer Destinations Look for Solutions to Tourists’ Seasonal Stereotypes

Marketing beaches in the winter is a difficult task, suggesting destinations looking to break out of seasonal stereotypes need on-the-ground product development to give visitors a real reason to reconsider a place besides off-season prices and a smart ad campaign.

Samantha Shankman, Skift | 9 years ago

Summer Destinations Look for Solutions to Tourists’ Seasonal Stereotypes

SkiftX

Travelers From These 10 Countries Have the Biggest Vacation Budgets

Tourists from Switzerland, Australia and the United Kingdom have the largest vacation budgets, according to TripAdvisor's TripBarometer survey. U.S. travelers are fifth and Chinese travelers aren't in the top 10 on an individual basis.

Dennis Schaal, Skift | 10 years ago

Travelers From These 10 Countries Have the Biggest Vacation Budgets

Tourism

Americans in Switzerland Don’t Stay Long But Spend A Lot

Insights into specific traveler behavior give destinations the opportunity to target the demographic with the goal of lengthening their stay, expanding their choice of attraction, or highlighting activities for a larger set of visitors.

Samantha Shankman, Skift | 10 years ago

Americans in Switzerland Don’t Stay Long But Spend A Lot

Hotels

Switzerland’s Tourism Industry Ditches the Chalet for Modern Architecture

Switzerland is shifting away from tradition and triteness with a headturning array of next-generation architecture for hotels, convention spaces, and attractions.

Greg Oates, Skift | 11 years ago

Switzerland’s Tourism Industry Ditches the Chalet for Modern Architecture

Tourism

Swiss vacation homes become even more elusive with building ban

Although jobs will be lost in the short term, hotels expect a healthy bump from the building ban and villages agree a more sustainable form of tourism will have room to grow.

Corinne Gretler, Bloomberg | 11 years ago

Swiss vacation homes become even more elusive with building ban