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Articles tagged “switzerland”

Tourism

Swiss Ski Resort Reopens After Spat That Could Cast Pall on Olympic Hopes

Sounds like a lot of messiness in this ski getaway. If the resort and the community want to host future Olympic events, best to sort out the drama pronto.

Swiss Ski Resort Reopens After Spat That Could Cast Pall on Olympic Hopes

Tourism

Top Ski Resorts in Europe Cut Off With Avalanche Risk at Maximum

Ski resorts in Switzerland and Austria are seeing their most severe avalanche risk since the "avalanche winter" of 1999. This follows last year's extreme hurricanes in the Caribbean and parts of the U.S., and historic heat waves in parts of Australia a few weeks ago. We're not sure if there are any dots to be connected here, but it is worth asking the question.

Top Ski Resorts in Europe Cut Off With Avalanche Risk at Maximum

Tourism

Switzerland Tourism Fights Rivals for Chinese Travelers With New Focus

Switzerland Tourism is employing “precision marketing” as the number of Chinese individual travelers rose last year while overall arrivals dropped. Tactics aim to be as precise as a Swiss watch; other destinations it competes with for longhaul Chinese travelers, including the U.S., Canada and New Zealand, should take note.

Switzerland Tourism Fights Rivals for Chinese Travelers With New Focus

Tourism

Italy Thinks Switzerland’s Nighttime Border Closings Will Hurt Tourism

When tourists and residents in two countries hear that border crossings are closed, no matter the time of day, they perceive that they're not welcome and Switzerland's decision could impact tourism in the region.

Italy Thinks Switzerland’s Nighttime Border Closings Will Hurt Tourism

Tourism

Swiss Ski Resorts Rely on Summer Months to Turn Profits

Climate change and uncertain economic times have weather-dependent destinations such as ski resorts rethinking their identities.

Swiss Ski Resorts Rely on Summer Months to Turn Profits

Online Travel

5 Key Travel Markets to Watch for Online Booking Growth

All markets are not created equal, and these five have lessons that are helpful beyond their borders.

5 Key Travel Markets to Watch for Online Booking Growth

Tourism

Switzerland Tourism Improves Thanks to More Affordable Options

Switzerland is seeing a slight improvement in overnight hotel stays, but still has a lot to worry about: Will Asian tourists stay away over broader European security fears, and will high prices scare off other potential visitors?

Switzerland Tourism Improves Thanks to More Affordable Options

Rail

24 Years in The Making, Switzerland Opens World’s Longest Train Tunnel

Travelers can now travel by train from Germany to Italy through the heart of the Alps in less than three hours.

24 Years in The Making, Switzerland Opens World’s Longest Train Tunnel

Meetings

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Understanding the value of digital connectivity and strategy in smart cities, Zurich Tourism is helping its destination partners drive new business with sophisticated digital tools.

Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities

Tourism

Switzerland’s Proposed Burqa Ban Would Hurt Tourism Rebound

A country should do what's best for its residents not tourists, but sometimes when times are tough residents don't make the best decisions for themselves.

Switzerland’s Proposed Burqa Ban Would Hurt Tourism Rebound