Articles tagged “south korea”

The Rise and Fall of China Outbound Travel to South Korea

China outbound travel is booming and has a long way to go before maturity. Individual destinations should pursue the market, but be cognizant of the risks. South Korea serves as an example of what can happen when the Chinese government changes course.

First look at Psy’s tourism ads for South Korea

South Korea’s previous tourism ads starred young K-Pop stars that attracted a primarily Asian market, but its newest campaign led by the international star and airing on global TV networks is expected to draw a broader base of visitors.