First look at Psy’s tourism ads for South Korea
Skift Take
South Korea’s previous tourism ads starred young K-Pop stars that attracted a primarily Asian market, but its newest campaign led by the international star and airing on global TV networks is expected to draw a broader base of visitors.
Psy was the natural choice when the Korea Tourism Organization looked for a new face to promote South Korea overseas. The YouTube phenomenon now stars in a series of six "Wiki Korea" TV ads that started airing overseas this week.
Each of th
