Skift Take

China outbound travel is booming and has a long way to go before maturity. Individual destinations should pursue the market, but be cognizant of the risks. South Korea serves as an example of what can happen when the Chinese government changes course.

Last week we launched the latest report in our Skift Research service, A Deep Dive Into Ctrip and the China Online Travel Market 2017.

Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.

South Korea inbound travel from China had been flourishing as recently as early 2017 with average monthly growth in the 40-50 percent range and share of travelers at 45 percent. However, on March 2, 2017, China stated it would ban group travel to South Korea in response to South Korea deploying the U.S. THAAD missile system.
After this happened, travel to South Korea from China plunged with it down 40% and 67% in March and April. The Korea Tourism Organization (KTO) has not yet released data for May and June, but we suspect a similar pattern of steep year/year declines.

Preview and Buy the Full Report

There is justifiably a lot of excitement about the outbound China travel opportunity. As a whole, it is immense and growing, but individual destinations must be careful relying on China for sustainable growth as a macro or geopolitical shock can change things quite quickly. The opportunity should be pursued, but investments should be made carefully in sustainable and variable cost areas.

Subscribe now to Skift Research Reports

This is the latest in a series of research reports, analyst calls, and data sheets aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports, analyst calls, and data sheets conducted on topics ranging from technology to marketing strategy to deep-dives on key travel brands. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

Subscribe Now


Get Skift Research

Skift Research products provide deep analysis, data, and expert research on the companies and trends that are shaping the future of travel.

See What You're Missing

Have a confidential tip for Skift? Get in touch

Tags: china, china outbound, research reports, south korea, tourism

Photo credit: A tourist from China takes pictures Air China

Up Next

Loading next stories