This is our best travel video roundup yet! We have heavy-hitters Priceline, Expedia, and Psy leading the way with Delhi Airport and Ohio amusement park Cedar Fair pulling up the rear.
With summer travel heating up, tourism organization, airlines, and hotel groups are looking to go viral online and get their brand name or message ingrained in the minds of millions of travelers still deciding where to go and how to get there this summer.
You might not choose a travel website or hotel based on their ad alone, but if its creative, you’ll definitely consider them when it comes to book.
Psy was the natural choice when the Korea Tourism Organization looked for a new face to promote South Korea overseas. The YouTube phenomenon now stars in a series of six “Wiki Korea” TV ads that started airing overseas this week. Each of the 15-second ads teaches viewers a new Korean word meant to highlight the country’s culture. You might want to put it on mute after hearing Psy’s shrill “Wiki Korea” for the sixth time in a row.
Priceline adds another celebrity to its star-studded ads. Martial artist and film star Oleg “The Russian Bear” Taktarov shows up as a Siberian jail keeper that’s wooed by the Negotiator’s daughter into letting the duo go. The ad is neither creative or particularly engaging and gives a weak description of the promoted product, the Express Deals hotel reservation system.
Expedia UK urges Brits to “travel yourself interesting” in its new ad campaign that promotes the social benefits of exciting trip. Although exaggerated in the ads, any experienced traveler knows no topic gets the conversation like a zany travel tale. The ads are particularly powerful in the UK where a high percentage of the population has at least some international travel experience in order to get off the tiny island.
Nothing piques viewers’ interest quite like the sight of cheeks flapping off the faces of strangers. Cedar Fair Amusement Park rolled out the above ad to promote its new GateKeeper roller coaster before summer visitors arrive. The ad is also part of the park’s extended Thrills Connect campaign that drove season pass sales to a record high in 2012.
The Indira Ghandi International Airport in Delhi created the above video, which it describes as the “the daily choir of sights and sounds” at the airport. The sounds of luggage, take-offs, and employees are set to an upbeat Indian rhythm and played against fast-moving images of daily airport life. At nearly 3 minutes long, the viewer has time to sit back and let their mind be absorbed by the chaotic excitement of the airport.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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Photo credit: The Negotiator and his daughter take Oleg "The Russian Bear" Taktarov to a beach resort using Priceline's Hotel Express reservation system. Screenshot / Priceline