Articles tagged “social media”

It feels like Tripbirds left one crowded party only to enter an even more cramped space and still attempt to steal the spotlight, albeit there is potential for higher revenue return here.

Content creation site Travelstrings is smart to target a niche group of study abroad students during its product development both to gain feedback and create buzz among a group that likes to talk a lot.

Half of the respondents cited a personal recommendation as the main influencer when choosing a travel spot, but the survey had no way of measuring the unconscious effects of social media on decision-making processes.

Instagram isn't a travel app -- yet -- but its new Photo Maps can make the idea and consequent advertising potential more practical. On the other hand, any intrusive advertising play would turn off many users.

The cruise line's strategic use of social media ensures that the brand will continue to pop up on their new fans' newsfeed, and possibly even tempt them to book the cruise they didn’t win for free.

It's no surprise that Facebook would intensify its efforts to wrangle marketing dollars from the travel vertical. There are no clues about whether Facebook will merely continue to merely host others' travel apps and take advantage of its audience, or whether travel e-commerce on its own is in the game plan.

Australia's tourism board is offering 500 people with active social media accounts a free trip to Canberra in exchange for live status updates on their activities -- if only guidebook writers could get this treatment.

This is just the type of data that motivates social travel startups to keep working on their project, but travelers have already found a space to broadcast their latest adventures and it has 800 million users.

Trover's team realized early on that people were neither planning itineraries nor connecting with frieds, so it switched to a Pinterest-like model that trades on inspiration rather than organization.

This six-month study found that although hotels recognize marketing opportunities on social media, they are applying renewed focus on direct bookings and corporate partnerships for strategies they can measure.