Digital

How a social travel app pivoted away from travel planning to stay alive

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Trover’s team realized early on that people were neither planning itineraries nor connecting with frieds, so it switched to a Pinterest-like model that trades on inspiration rather than organization.

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What do you do when your users aren’t using your service the way you intended? If you’re Trover’s CEO, you wake up and make some adjustments. As a result, the mobile app that debuted about a year ago as a social travel planning tool has morphed into something that doesn’t really look like a travel app today. And that should position Trover much better for long-term success.

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