What do you do when your users aren’t using your service the way you intended? If you’re Trover’s CEO, you wake up and make some adjustments. As a result, the mobile app that debuted about a year ago as a social travel planning tool has morphed into something that doesn’t really look like a travel app today. And that should position Trover much better for long-term success.
Trover’s team realized early on that people were neither planning itineraries nor connecting with frieds, so it switched to a Pinterest-like model that trades on inspiration rather than organization.
Hot Springs as Wellness Destination Takes Hold in U.S.
How Houston Embraced Augmented Reality to Enhance the Visitor Experience
Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App
When a Meditation App Becomes a Billion-Dollar Business
Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor