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Trover's team realized early on that people were neither planning itineraries nor connecting with frieds, so it switched to a Pinterest-like model that trades on inspiration rather than organization.

What do you do when your users aren’t using your service the way you intended? If you’re Trover’s CEO, you wake up and make some adjustments. As a result, the mobile app that debuted about a year ago as a social travel planning tool has morphed into something that doesn’t really look like a travel app today. And that should position Trover much better for long-term success.

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Tags: apps, ios, planning, social media

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