What do you do when your users aren’t using your service the way you intended? If you’re Trover’s CEO, you wake up and make some adjustments. As a result, the mobile app that debuted about a year ago as a social travel planning tool has morphed into something that doesn’t really look like a travel app today. And that should position Trover much better for long-term success.
Trover’s team realized early on that people were neither planning itineraries nor connecting with frieds, so it switched to a Pinterest-like model that trades on inspiration rather than organization.
Instagrammer Turned Her Following Into a Luxury Travel Advisor Business
New Skift Report: 10 Business Travel Trends for 2019
Southwest Flight Social Feeds Remind Airlines Tragedies Are Public in Real Time Now
Meetings & Events
The Era of Personalization in Event Tech Is Finally Here
Ctrip’s Growth Hits a Speed Bump Over Consumer Issues