DestinationsAustralia, NZ & South Pacific

Australia creates first human brochure to attract visitors to its little known capital city


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Australia’s tourism board is offering 500 people with active social media accounts a free trip to Canberra in exchange for live status updates on their activities — if only guidebook writers could get this treatment.

— Samantha Shankman

ACT tourism authorities will try to use viral marketing in a new $1 million campaign to promote Canberra, offering 500 people a free holiday in return for spruiking the city through social media.

Australian Capital Tourism’s ”human brochure” campaign, which began yesterday, is trying to collect ”first-hand accounts of our nation’s capital”. It is looking for people who are active on social media, and will give them – and a friend or their family – a free weekend in Canberra.


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