Articles tagged “social media”

New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.

With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.

Travelers today require more flexibility than ever before, but travel providers have a ways to go to meet the demand.

Obvious.ly founder and CEO Mae Karwowski knows a thing or two about creating a dynamic social experience for brands. The entrepreneur is now in the process of mastering how to successfully run and scale a business on her terms, while continuing to fuel her passion for social media.

WAYN was a mini-Facebook of travel before there was a Facebook. Unfortunately for WAYN, competing with the giant social network for travelers' attention and a plethora of discovery apps is a struggle for any company.

User-generated content is low on cost, and high on returns on engagement, but it's not always being utilized by hotel brands to its greatest advantage says a new report from consultancy firm L2. But is having a lot of UGC necessarily a good thing, or are there better ways for hotels to use them to their advantage?

Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.

Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.

After a game of musical chairs in corporate travel's C-suite, stay tuned to see which travel management companies most nimbly adapt to changes in the marketplace.

What happens when your social media operations have to transcend the traditional silos of B2B and B2C? Travel management companies are figuring it out in a very public forum.