Articles tagged “social media”

There’s one thing we know for sure: Travel will be back in 2021. But it won’t look the same. For travel brands, actionable data from hyper-targeted customer listening will be the key to regain and earn trust, win market share, and ultimately succeed in a post-Covid world.

As a public company, Airbnb would be a dream for reporters, analysts, and investors because of the required disclosures about financials and strategy. It could also prompt competitors to up their game, and perhaps be more forthcoming about the numbers behind their own short-term rental businesses.

With travel to foreign countries still a tepid in many parts of the world, Facebook users are dreaming about vacations. Travel brands, particularly tourism boards and airlines, are only too happy to stoke those visions.

With the travel industry at a historic low, it's hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to reopen.

It's no surprise to see Skyscanner absorb the last bits of the user-generated reviews brand formerly known as Gogobot. But the price-comparison search company's bet on soliciting reviews from its own customers remains intriguing. The move highlights its ambition to become a superapp for travel.

There’s no denying that meditation is on the rise in the U.S., and companies want in on the upswing. Not only are the big players getting more funding but so too are startups, which might be able to carve out their own niches.

Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.

RateGain, a travel tech company backed by private equity, said it has begun a roll-up of hotel tech vendors. It joins a party led by Shiji, Amadeus, Accel-KKR-backed Travel Tripper, Sabre, and Jonas Software.

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.