Skift Take

As a public company, Airbnb would be a dream for reporters, analysts, and investors because of the required disclosures about financials and strategy. It could also prompt competitors to up their game, and perhaps be more forthcoming about the numbers behind their own short-term rental businesses.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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If market conditions line up and Airbnb indeed goes public, I'm certainly not alone in salivating about the prospects. No, I'm not talking about from an investor standpoint. I'm skeptical about chatter predicting that Airbnb is set for a blockbuster IPO when none of the finan