Articles tagged “social media”

When predicting current and future trends, everyone in the travel industry has their eyes on Gen Z travelers, and, boy, are they demanding.

Startups like Tripscout, which just raised $10 million in venture capital, and Curacity say Instagram is the Next Big Thing in selling travel, much as Google was in the 2000s. Companies like TripAdvisor were built largely on their prowess at search marketing. Investors are betting that a company like these will be next.

Snap claimed Etihad trimmed its "costs per flight search" four-fold using Snap's new dynamic travel ads, which is now rolled out globally.

The self-proclaimed next-generation hospitality company has a finely tuned strategy, but it may be a slow-burner as profits continue to be elusive.

This week, Germany's Raus topped up its investment to attract more city dwellers and nature enthusiasts to its cabin getaways, while Mondee secured $20 million as it gears up to go public.

As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.

TikTok is finally becoming a promising tool for travel marketers. But brands should expect a lot of trial and error. This social video app isn't just Instagram or YouTube by another name.

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Hotwire is calling out the online travel industry for its failure to focus on anything but price, price, price. As a discount travel business, that message drips with irony.

LivePerson is running a key webinar to help industry brands rapidly scale care and commerce operations through Conversational AI and messaging in the post-pandemic travel resurgence.