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Articles tagged “SkiftX Showcase: OTAs”

We create experiences and tell stories that push the limits of creativity to connect the world’s most innovative brands with the most influential audience in the global travel industry.

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Tourism

New Research: 5 Things Brands Need to Know About Travel’s Return

Expedia Group Media Solutions’ new Travel Recovery Trend Report lays out the latest data and research on how travel is returning, giving crucial actionable input for destinations, brands, and operators worldwide.

New Research: 5 Things Brands Need to Know About Travel’s Return

Hotels

New Research: 5 Things Hoteliers Need to Know About OTA Travelers

New research shows that travelers that book trips via online travel agencies will play a significant role in hospitality’s recovery. Hoteliers that keep the evolving wants and needs of OTA travelers in mind will have an advantage as properties reimagine how they do business.

New Research: 5 Things Hoteliers Need to Know About OTA Travelers
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SkiftX

Skift Summit Video: Navigating What’s Next for OTA Marketing

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Skift Summit Video: Navigating What’s Next for OTA Marketing

Short-Term Rentals

Skift Summit Video: Short-Term Rentals and The New Era of Online Distribution

In this Skift Online Travel and Distribution Summit video we hear from Julie Brinkman, CEO of Beyond Pricing, about how short term rental owners, managers, and key stakeholders can optimize their short term rental distribution strategy for the rapidly changing travel environment of 2021 and beyond.

Skift Summit Video: Short-Term Rentals and The New Era of Online Distribution
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Online Travel

New Research: Action Steps For Successful Travel Marketing in 2021

Domestic travel searches are on the rise, booking windows are getting shorter, and more travelers are dreaming and shopping than they are canceling or changing their trips – new Expedia Group data and consumer research offers clues on how travel companies can best connect with travelers right now.

New Research: Action Steps For Successful Travel Marketing in 2021
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Hotels

Hotel Revenue: A Recovery Guide for Travel Agencies

Our new eBook, Hotel Revenue: A Recovery Guide For Travel Agencies, encourages travel agencies to pivot their value proposition, and hone in on hotel sales as they chart the path to post-Covid recovery.

Hotel Revenue: A Recovery Guide for Travel Agencies
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SkiftX

Executive Q&A: Rethinking Leisure Travel in the Covid-19 Era

As the travel industry looks toward recovery, understanding the attitudes and motivations of those who will be looking to travel again soon is critical to creating connections between advertisers and travelers as they dream, consider, and book their next trip.

Executive Q&A: Rethinking Leisure Travel in the Covid-19 Era
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Media and PR

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

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