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Direct-to-consumer wellness startups with a health bent are seeing big investments and growth. The momentum will likely continue in the year ahead.
Leslie Barrie, Skift | 5 years ago
Keeping up with the demand for wellness isn’t just a good idea — it’s essential for companies that want to continue to lead their respective categories.
From health biohacking and on-demand fitness, to innovative wearable tech and more, it’s safe to say wellness isn’t just having a moment –– it’s a full-on movement that will only continue to gain momentum in 2019.
Find out what’s on the rise and worth tracking in the wellness industry this year with these Megatrends, from mind- and body-focused co-working spaces to health biohacking to the continued buzz around CBD.
The wellness industry is on the rise, so it makes sense that wellness tech would be garnering a lot of excitement at CES. Women’s health in particular is having its moment in the tech spotlight.
Bringing actress Kate Hudson on as a brand ambassador could expand WW’s consumer base, but it’s unclear whether the original Weight Watchers audience will get on board both with her and the brand’s new wellness angle.
We predicted CBD oil would be a thriving business in 2019 –– but it will soon likely be a skyrocketing one, thanks to the passage of the new Farm Bill. This means consumers may find a whole lot of anxiety relief, and hemp farmers and product manufacturers will likely see big profits.
Meditation is now the fastest-growing wellness activity in the United States. Because it’s a free (or mostly free) practice, brands will probably need to get creative if they want to capitalize on the trend — especially since the app category is already saturated.
There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space.
If one of the goals of wellness is to connect with others, well-being brands are wise to create communities that allow people to bond with one another and feel like they’re a part of something bigger than themselves.
