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Skift Wellness covers the business of modern wellness through a lens of marketing, strategy and tech, the same lens we use in travel and dining sectors. Modern Wellness for us encompasses wellness tech, travel, athleisure, food & drinks, nutrition, mind and body, beauty & spa, work and home.

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The Rise of Wellness at South by Southwest

The Rise of Wellness at South by Southwest

Leslie Barrie, Skift

The dramatic uptick in companies that want a space at South by Southwest’s Wellness Expo reflects the rise of the industry and shows how brands are increasingly trying to reach this wellness-minded audience.

6 days ago

Luxury Tour Operators Expand Into Wellness to Meet New Demand

Luxury Tour Operators Expand Into Wellness to Meet New Demand

Samantha Shankman, Skift

Luxury tour operators have incredible advantages over wellness industry competitors in crafting dynamic, immersive wellness-first travel experiences. However, they must adapt to this new market quickly to avoid stagnation in crafting luxury that is better-suited to past generations.

1 week ago

Making Sense of WW’s Slow Start to 2019

Making Sense of WW’s Slow Start to 2019

Leslie Barrie, Skift

Even though wellness is a growing sector, it probably isn’t wise for legacy companies to make abrupt shifts to enter the category, which can confuse and abandon key customers –– especially when big sales are at stake.

2 weeks ago

Why Employers Love Tech-Based Wellness Programs

Why Employers Love Tech-Based Wellness Programs

Leslie Barrie, Skift

Tech is weaving its way into workplace wellness programs, offering big perks to employers and employees. But some wonder whether the data workers share through these trackers could come back to bite them later on.

3 weeks ago

Travel Megatrends 2019: Wellness Is the New Hook in Travel Marketing

Travel Megatrends 2019: Wellness Is the New Hook in Travel Marketing

Leslie Barrie, Skift

It used to be food that created the buzz that lured travelers to all sorts of destinations. Now, wellness is taking over as travelers seek out healthier, more active vacations. Food is still a draw, of course, but it better satisfy a wellness craving.

3 weeks ago

Successful Entrepreneurs Reinvent Themselves as Well-Being Gurus

Successful Entrepreneurs Reinvent Themselves as Well-Being Gurus

Leslie Barrie, Skift

It makes sense that entrepreneurs who have become household names would want to be associated with wellness. It could help them stay relevant and get in on a growing movement.

4 weeks ago

Recent Ban on CBD Edibles Won’t Halt Momentum

Recent Ban on CBD Edibles Won’t Halt Momentum

Leslie Barrie, Skift

It may seem like there’s trouble ahead for CBD based on recent speed bumps, but new players entering the category only see opportunity.

1 month ago

Startups and Legacy Brands Are Making Healthcare More Personal

Startups and Legacy Brands Are Making Healthcare More Personal

Leslie Barrie, Skift

Much of the wellness movement centers around prevention, or staying active and treating your body in a way that can help keep health problems at bay. Smart startups –– and even large corporate brands –– are finding ways to take advantage of this shift in how we think about health.

1 month ago

Direct-to-Consumer Wellness Brands Secure Serious Funding

Direct-to-Consumer Wellness Brands Secure Serious Funding

Leslie Barrie, Skift

Direct-to-consumer wellness startups with a health bent are seeing big investments and growth. The momentum will likely continue in the year ahead.

2 months ago

Brands Take Risks to Tap Into Growing Wellness Market

Brands Take Risks to Tap Into Growing Wellness Market

Leslie Barrie, Skift

Keeping up with the demand for wellness isn’t just a good idea — it’s essential for companies that want to continue to lead their respective categories.

2 months ago

Skift’s First-Ever Wellness Megatrends

Skift’s First-Ever Wellness Megatrends

Leslie Barrie, Skift

From health biohacking and on-demand fitness, to innovative wearable tech and more, it’s safe to say wellness isn’t just having a moment –– it’s a full-on movement that will only continue to gain momentum in 2019.

2 months ago

The Megatrends Defining Wellness in 2019

The Megatrends Defining Wellness in 2019

Leslie Barrie, Skift

Find out what’s on the rise and worth tracking in the wellness industry this year with these Megatrends, from mind- and body-focused co-working spaces to health biohacking to the continued buzz around CBD.

2 months ago