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Skift Wellness covers the business of modern wellness through a lens of marketing, strategy and tech, the same lens we use in travel and dining sectors. Modern Wellness for us encompasses wellness tech, travel, athleisure, food & drinks, nutrition, mind and body, beauty & spa, work and home.

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When Luxury and Wellness Travel Collide

When Luxury and Wellness Travel Collide

Leslie Barrie, Skift

Wellness and luxury travel overlap in more ways than one — like when high-end hospitality companies start to offer more niche travel experiences. Expect more overlap in 2020.

3 months ago

Which Brand Will Win the Holiday Wearable Battle?

Which Brand Will Win the Holiday Wearable Battle?

Leslie Barrie, Skift

After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.

4 months ago

How Wellness Travel Became a Thing in the Past Decade

How Wellness Travel Became a Thing in the Past Decade

Leslie Barrie, Skift

More people want wellness woven into their travel than ever before, whether through retreats or one-off experiences, and the trend will likely gain momentum in the next decade.

4 months ago

Retailers Use Fitness Perks to Woo Customers

Retailers Use Fitness Perks to Woo Customers

Leslie Barrie, Skift

To get customers in the door, retailers — whether grocery stores or athleisure brands — are offering fitness classes. It’s not a bad idea considering the popularity of working out these days, combined with the struggles of brick-and-mortar.

4 months ago

Retail Giants Test Direct-to-Consumer Wellness Brands

Retail Giants Test Direct-to-Consumer Wellness Brands

Leslie Barrie, Skift

It’s low-risk for big brands like Gap and Express to launch digital-native wellness brands considering the unfit state of brick-and-mortar sales. If these companies find success, other retailers may follow suit.

5 months ago

Meditation Apps Battle for Airline Partners

Meditation Apps Battle for Airline Partners

Leslie Barrie, Skift

If you think about it, airlines and meditation apps make a perfect pairing. Headspace currently has a stronghold when it comes to in-flight meditation, but the new Inscape and JetBlue partnership could chip away at its dominance.

5 months ago

SoulCycle Launches Wellness Retreats to Keep Pace With a Shifting Market

SoulCycle Launches Wellness Retreats to Keep Pace With a Shifting Market

Leslie Barrie, Skift

SoulCycle is smart to try and cash in on the wellness retreat trend — and look for other ways to make money so it can keep up with Peloton. For that to happen, though, it’s going to need to garner a lot of interest.

5 months ago

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

SoulCycle’s Move Into Retreats Will Test Loyalty of Its Spin Fanatics

Leslie Barrie, Skift

Considering SoulCycle is a fitness company, it’s not outlandish to think it would want to get into the wellness retreat business. Whether it will actually earn enough of a profit from the trips to make it worth its while is another story.

5 months ago

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

Can Fitbit Backed by Google’s Parent Take On Apple Watch?

Leslie Barrie, Skift

If Alphabet does indeed buy Fitbit, it'll be great news for the tracking brand. To keep in step with Apple Watch, though, Fitbit will have to ramp up its innovation. Needless to say, Alphabet has its work cut out for it.

5 months ago

Big Food Is Testing the Wellness Waters

Big Food Is Testing the Wellness Waters

Leslie Barrie, Skift

Giant companies see the benefits of investing in wellness — and have enough money to take chances. But the wellness landscape, as we all know, is littered with fads gone bust.

6 months ago

The Wellness Industry Needs a Diversity Overhaul

The Wellness Industry Needs a Diversity Overhaul

Leslie Barrie, Skift

It will likely take years for the wellness industry to really fix its diversity problem. But the process could speed up if more people start to speak out about it.

6 months ago

Why the Hot Springs Movement Is Gaining Steam in the United States

Why the Hot Springs Movement Is Gaining Steam in the United States

Laura Powell, Skift

The ancient Greeks did it. So did the ancient and not-so-ancient Romans, Japanese, and Chinese. Heck, even some of the founding fathers of the United States did it too. But despite its illustrious past, the idea of taking the waters has never really caught on in the United States, until now. Hot springs could be on the verge of a major wellness moment.

6 months ago