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Skift Wellness covers the business of modern wellness through a lens of marketing, strategy and tech, the same lens we use in travel and dining sectors. Modern Wellness for us encompasses wellness tech, travel, athleisure, food & drinks, nutrition, mind and body, beauty & spa, work and home.

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Wellness Tech Is Having a Moment

Wellness Tech Is Having a Moment

Leslie Barrie, Skift

The wellness industry is on the rise, so it makes sense that wellness tech would be garnering a lot of excitement at CES. Women’s health in particular is having its moment in the tech spotlight.

7 days ago

Rebranded Weight Watchers Moves Further Away From Diet Focus

Rebranded Weight Watchers Moves Further Away From Diet Focus

Leslie Barrie, Skift

Bringing actress Kate Hudson on as a brand ambassador could expand WW’s consumer base, but it’s unclear whether the original Weight Watchers audience will get on board both with her and the brand’s new wellness angle.

2 weeks ago

New Farm Bill Spells Good News for the Cannabis Industry

New Farm Bill Spells Good News for the Cannabis Industry

Leslie Barrie, Skift

We predicted CBD oil would be a thriving business in 2019 –– but it will soon likely be a skyrocketing one, thanks to the passage of the new Farm Bill. This means consumers may find a whole lot of anxiety relief, and hemp farmers and product manufacturers will likely see big profits.

4 weeks ago

Meditation Boom Is Pushing Brands to Keep Up

Meditation Boom Is Pushing Brands to Keep Up

Leslie Barrie, Skift

Meditation is now the fastest-growing wellness activity in the United States. Because it’s a free (or mostly free) practice, brands will probably need to get creative if they want to capitalize on the trend — especially since the app category is already saturated.

1 month ago

Peloton Vs. SoulCycle: The Battle Heats Up

Peloton Vs. SoulCycle: The Battle Heats Up

Leslie Barrie, Skift

There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space.

1 month ago

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

Wellness Newsletter: Nike, Sweaty Betty, and Others Get Serious About Building Communities

Leslie Barrie, Skift

If one of the goals of wellness is to connect with others, well-being brands are wise to create communities that allow people to bond with one another and feel like they’re a part of something bigger than themselves.

2 months ago

Wellness Newsletter: ‘Spotify of Fitness’ Aaptiv Takes Its Audio Workouts Global

Wellness Newsletter: ‘Spotify of Fitness’ Aaptiv Takes Its Audio Workouts Global

Leslie Barrie, Skift

Exercise, yoga, and meditation are surging in popularity, but consumers are as time-crunched as ever. It’s no wonder that the audio-based fitness brand Aaptiv (yes, there’s an app for that) has taken off.

2 months ago

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover

Leslie Barrie, Skift

A brand like Hims (and now Hers), which makes it easier to gain access to health and wellness at a lower cost, all while touting smart design, knows what it’s doing. And it will probably see the revenue to prove it.

2 months ago

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

Wellness Newsletter: Well-Being Companies Get In on a Growing Anxiety Economy

Leslie Barrie, Skift

People are feeling frazzled these days, whether they're exhausted from constant connection (thanks technology!) or anxious about where the world is headed –– or both. Companies are picking up on this and marketing products and experiences accordingly.

3 months ago

Wellness Newsletter: Hyatt and AccorHotels Take Well-Being Seriously By Hiring Accordingly

Wellness Newsletter: Hyatt and AccorHotels Take Well-Being Seriously By Hiring Accordingly

Leslie Barrie, Skift

Hotel companies are making big hiring moves to better position themselves in the wellness space. With so much momentum in the sector at the moment, this makes sense. How much investing in wellness actually adds up financially, though, is up for debate.

3 months ago

Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon

Wellness Newsletter: Inside Adidas’ Love-Hate Relationship With Amazon

Leslie Barrie, Skift

Teaming up with Amazon could mean cash flow now, but at what cost down the line? It’s a question every brand that partners with the giant should ask –– especially in the wellness industry, when so much of a company’s DNA centers around cultivating a feel-good image.

3 months ago

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Wellness Newsletter: Athleisure and Hospitality Brands Tap Tech Trends to Keep Up

Leslie Barrie, Skift

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

3 months ago