Direct-to-Consumer Wellness Brands Secure Serious Funding
Photo Credit: A package of pills is shown. Many direct-to-consumer brands, particularly in the health and wellness space, are achieving high rounds of venture capital funding. Unsplash / @simonevdk
Skift Take
Direct-to-consumer wellness startups with a health bent are seeing big investments and growth. The momentum will likely continue in the year ahead.
It’s a good time to be a direct-to-consumer wellness startup. Why? The funding keeps rolling in. Take Curology, a direct-to-consumer skincare company founded by a mother-and-son dermatology duo. Not only has it received $17 million in venture capital funding, but it has tripled its consumer base in each of the past two years, Glossy reports. While the company currently focuses on personalized, prescription-strength acne medication, it's now putting its attention toward anti-aging products, which will likely boost sales and widen the brand’s reach.
Meanwhile, Hims just got another injection of venture capital funding, to the tune of $100 million. The company now has a valuation of $1 billion, putting it in the unicorn club, though some are skeptical whether the valuation is truly legit. Still, there’s no denying the brand’s rapid growth or the fact that it has found a way to connect with men by offering wellness products that they actually care about (including erectile dysfu
